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Willya Hendra
School of Business and Management, Institut Teknologi Bandung
Decision Sciences, Operations Research & Management

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The Stumbling Block of Net Profit Margin: A Case Study of PT PLN Batubara Willya Hendra; Kuntoro Mangkusubroto
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.394

Abstract

PT PLN Batubara is a subsidiary of PT PLN (Persero), which has the role of Security of Supply for PLTU and Contributing to cost efficiency. The company shows a positive trend about securing business sustainability by an upward trend of coal delivery year by year. However, the increase in revenue was not followed by a remarkable increase in profit margin. Based on the last three years of financial statement data, the company never meets the net profit margin target, which has planned on its corporate planning. This research objective is to answer the root cause of this problem, develop possible solutions to improve net profit margin and choose the optimum alternative to be implemented. This research is based on rational decision-making framework combined with internal and external analysis to define factor impacting net profit margin of PT PLN Batubara. This research is conducted using Mixed-Method, both qualitative and quantitative methods. Research shows that there are some internal and external factors that deterrent the increasing of profit margin. Regarding to internal factors, business model which relies on suppliers made the company struggling in controlling the cost production. Furthermore, it is getting worse with the Domestic Market Obligation (DMO) policy. Therefore, in order to address those stumbling factors, the company should optimize supply chain management by looking for an alternative supplier. Keywords: net profit margin, rational decision, decision analysis, coal, potential problem analysis
Co-Authors Kuntoro Mangkusubroto