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All Journal Jurnal Ranah Komunikasi (JRK)
Yunimar .
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Arts Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Ranah Komunikasi (JRK)

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PENGARUH KOMUNIKASI INFLUENCER PADA MEDIA SOSIAL DALAM MENINGKATKAN PENJUALAN Yunimar .; Cecep Safa'atul Barkah; Lina Auliana; Iwan Sukoco
Jurnal Ranah Komunikasi Vol 6 No 1 (2022): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (933.82 KB) | DOI: 10.25077/rk.6.1.23-29.2022

Abstract

In increasing marketing on social media, companies or brands have started to use the services of influencers as a strategy to promote their products or services. Influencers are used by a brand to provide information about the brand to its followers. The purpose of this study is to find out how influencers convey information about a product or service so that followers are interested in trying it so that they can increase sales. The research method used is to use a literature review approach and make observations on one of the influencers in Indonesia. With the influencer, the brand awareness of a product will increase which will affect sales.
Co-Authors Cecep Safa'atul Barkah Iwan Sukoco Lina Auliana