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All Journal Jurnal Akuntansi dan Ekonomika
Mimilientesa Irman
Institut Teknologi dan Bisnis Pelita Indonesia
Economics, Econometrics & Finance

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Bias Kognitif dalam Keputusan Investasi di Pekanbaru Restu Hayati; Azmansyah; Linda Hetri Suriyanti; Mimilientesa Irman
Akuntansi & Ekonomika Vol 12 No 1 (2022): Jurnal Akuntansi dan Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jae.v12i1.3164

Abstract

This study aims to analyze the financial behavior of investors in terms of cognitive bias towards receiving information when making investment decisions in various financial securities. The method used is descriptive analysis with investors in Pekanbaru as a sample. The results of the study prove that in general, investors will behave normally. However, when faced with a variety of information, decision making will be quite biased when faced with a heuristic group. The level of investor bias will be very high in the reaction bias group. This group considers the existence of experience, different types of investment, as well as the delivery of information and a certain time will change investment needs after adjustments are made to the information.
Co-Authors Azmansyah Restu Hayati Suriyanti, Linda Hetri