Article Per Year (5 Year)
p-Index From 2019 - 2024
1.235
P-Index
This Author published in this journals
All Journal Jurnal Scientia Journal Hotspot (jh) Journal of Business Studies and Management Review
Ronny Yudhi Septa Priana
Universitas Sultan Ageng Tirtayasa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Tunda Island as a Marine Tourism Destination Iman Mukroman; Ronny Yudhi Septa Priana; Asri Sulistian
Journal Hotspot Vol. 1 No. 2 (2021): October
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.13 KB)

Abstract

This study was conducted to determine the Tunda Island as a maritime tourism destination. It was reviewed by using SWOT analysis. This study uses qualitative research methods with data collection techniques such as interviews, observation, documentation studies, and focus group discussion. Results of research conducted shows that the Island Tunda as a maritime tourist attraction has the power in the form of underwater beauty. Besides, it also has a big opportunity in terms of strategic location and not far from the center city. But Tunda Island has several weaknesses in the form of human resource and low tourism awareness, as well as waste problem. The challenges faced by Tunda Island is the preservation of underwater parks that can be threatened when many tourists who come and tourism activities.
The The Effect of Electronic Word of Mouth Communication through Instagram on the Decision of Domestic Tourists Visiting Peucang Island Ronny Yudhi Septa Priana
Journal Hotspot Vol. 1 No. 2 (2021): October
Publisher : Politeknik Pariwisata Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.336 KB)

Abstract

The purpose of this research is to analyze the influence of word of mouth intensity, positive valence word of mouth, and word of mouth content partially and simultaneously to the decision of domestic tourists visiting Peucang Island tourism object in Pandeglang. The population in this study were individuals who had made tourist visits at Peucang Island at Ujung Kulon National Park in Pandeglang. This research uses non probability sampling method with purposive sampling technique, and the sample used is 120 people. The result of data analysis shows that: 1) Word of mouth intensity has a positive and significant influence on the decision of domestic tourists visiting Peucang Island in Pandeglang District; 2) Word of mouth positive valence through social media instragram has a positive and significant influence on the decision of domestic tourists visiting Peucang Island in Pandeglang; 3) Word of mouth content through social media instagram have a positive and significant influence on the decision of domestic tourists visit Peucang Island in Pandeglan; 4) Word of mouth intensity, positive valence word of mouth and word of mouth content, meaning word of mouth intensity, positive valence word of mouth and word of mouth content through social media instagram simultaneously has a positive and significant influence on the decision of domestic tourists visiting Peucang Island in Pandeglang.
THE IMPACT OF SALES PROMOTION AND CONSUMER TRUST ON STAYCATION INTEREST IN JAKARTA FOUR-STAR HOTEL DURING COVID-19 PANDEMIC Ronny Yudhi Septa Priana; Tri Djoko Sulistiyo; Theresia Theresia
JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.515 KB) | DOI: 10.22437/jbsmr.v5i2.19087

Abstract

The purpose of this study was to find out how the impact of Sales Promotion and Consumer Trust on Staycation Interest in Jakarta four-star hotel during Covid-19 pandemic. The research method used is descriptive quantitative research method using a sample of 100 respondents and 16 statements. Sales Promotion with a mean of 3.50 is in the very good category, Consumer Trust with a mean of 3.52is also in the very good category, and Staycation Interest with a mean of 3.36 is in the very high category. Sales Promotion has an effect on staycation interest by 16% and the remaining 84% is influenced by other variables not examined in this study. Consumer Trust has an effect on staycation interes by 43.5% and the remaining 56.5% is influenced by other variables not examined in this study. Sales Promotion and Consumer Trust have an influence on Staycation Interest by 45.1% and the remaining 54.9% is influenced by other variables not examined in this study.
THE EFFECTIVENESS OF DELIVERING INFORMATION AND SOCIAL MESSAGES THROUGH RADIO PROGRAMS DURING THE COVID-19 PANDEMIC Ronny Yudhi Septa Priana; Husnan Nurjuman
JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.002 KB) | DOI: 10.22437/jbsmr.v6i1.21500

Abstract

This study explores the effectiveness of social messages conveyed by broadcasters in radio broadcast programs in changing the mindset of the listener community in dealing with the corona pandemic period (Covid 19). The object of research in this study is the capture power and changes in social attitudes of the people who live in the Serang Regency, especially those who listen to the radio. At the same time, the radio research subject is the Local Public Broadcasting Institute (LPPL) Serang Regency, which is located in Serang. The research data comes from the results of observations and interviews conducted by researchers on exposure to the message content conveyed by the announcer. The method used in this research is a survey to see how the community as listeners catches the message conveyed by the broadcaster as a message communicator and whether the listener community can accept the message. Research data in the form of findings in the field and the results of interviews complement the study's results. Through this research, researchers hope to get information about the program's effectiveness in delivering messages, especially during the current corona epidemic. The study's results are expected to be a reference, especially those that examine the effectiveness of broadcast programs on radio, the exposure of messages conveyed by broadcasters through radio broadcast programs, and recommendations for selecting the right media for delivering information.
MOSQUE DA'WAH COMMUNICATION MANAGEMENT IN FOSTERING MILLENNIAL CONGREGATION (CASE STUDY OF NURUL IMAN MOSQUE BLOK M SQUARE Husnan Nurjuman; Ronny Yudhi Septa Priana; Dewi Nursyamsiah
JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.539 KB) | DOI: 10.22437/jbsmr.v6i1.21501

Abstract

The aim of this study was to analyze the da’wah activities carried out by DKM Nurul Iman. The research used the management activities POLC (Planning, organizing, leading, and controlling) by Stephen Robbins. Used a qualitative-descriptive approach with a case study method. Data collections are derived from interviews, observations, literature studies, the social media activities of Nurul Iman Blok M Square Mosque, and other supporting documents. The results showed that the dakwah communication management activities carried out by DKM Nurul Iman were due to cooperation with da'wah partners, such as preachers, majelis taklim, and study communities managed by young people (millennials). In every stage of the activity process, starting from planning, organizing, leadership, and controlling activities, DKM Nurul Iman always invites da'wah partners to participate. As a facilitator of dawah activities, the mosque collaborates with millennial creative ideas to produce da'wah material that can change the tendency of negative millennial behavior to be more conservative in a bandage of Islamic values.
MEDIA PR MANAGEMENT IN AN EFFORT TO FULFILL THE NEED FOR PUBLIC INFORMATION (CASE STUDY AT SULTAN AGENG TIRTAYASA UNIVERSITY) Husnan Nurjuman; Ronny Yudhi Septa Priana
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study describes how the management of public relations media, especially social media, in an effort to fulfill information to the public. The public relations media referred to in this study is the social media used by the public relations of Sultan Ageng Tirtayasa University, including. Public Relations of Sultan Ageng Tirtayasa University is a special section that carries out the function of conveying all forms of information to the academic community as internal public and the general public as external public. The information presented is in the form of campus activities and policies through the media they manage. This research is a descriptive qualitative research with a case study approach. Researchers conducted an analysis of Untirta's public relations media management activities using the four step Public Relations concept presented by Cutlip et al., (2009). The data collection technique uses in-depth interviews conducted with the PR media work team and is supported by relevant documents. The results of the study revealed that to meet the needs of public information, the public relations of Sultan Ageng Tirtayasa University (Untirta) carried out several stages of the process in the form of gathering and analyzing information to be conveyed, planning and strategy for conveying information, realizing the delivery of information, and evaluating the effects of information through coordination and monitoring.
Co-Authors Asri Sulistian Dewi Nursyamsiah Husnan Nurjuman Iman Mukroman Theresia Theresia Theresia Tri Djoko Sulistiyo