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All Journal JUTIM (Jurnal Teknik Informatika Musirawas) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Journal of Applied Engineering and Technological Science (JAETS) International Conference on Sciences Development and Technology Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat
Hermansyah Hermansyah
Universitas Pembangunan Panca Budi
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Journal : Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal

 1 
Optimalisasi Market Place Sebagai Peluang Bisnis Online Dalam Meningkatkan Pendapatan Di Desa Lau Gumba Hermansyah Hermansyah; Sri Wahyuni; Ruth Riah Ate Tarigan
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 5, No 2 (2022): Mei 2022
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v5i2.1631

Abstract

Abstract : Housewives usually only do activities around the house, such as washing, sweeping, cooking, taking care of children and others. The income received in the household is usually only waiting for the husband's income, which may be mediocre. Like the activities carried out by the people in Berastagi Kab. Karo who only depends on the income of her husband. Even though the opportunity to get additional income is very large, such as in the tourism & agricultural sector. With the internet, mothers can do online business as a sideline. Online business can include promotion of lodging, sales of accessories/souvenirs, sales of fruit, vegetables, etc. However, the situation analysis obtained by the PKM team found that the Lau Gumba community lacked knowledge, especially mothers, about the use of science and technology and online business. Therefore, the PKM program by optimizing online business opportunities carried out by housewives makes it possible to increase additional income during the current covid pandemic. Keywords: online business; housewife; internet. Abstrak : Para ibu rumah tangga biasanya hanya mengerjakan kegiatan di seputaran lingkungan rumah, seperti mencuci, menyapu, memasak, mengurus anak dan lain sebagianya. Pendaptan yang diterima dalam rumah tangga biasanya hanya menunggu penghasilan suami yang mungkin pas-pasan. Seperti kegiatan yang dilakukan oleh para ibu di Berastagi Kab. Karo yang hanya bergantung dari pendapatan para suaminya. Padahal peluang untuk mendapatkan pendapatan tambahan sangatlah besar seperti pada sektor wisata & pertaniannya. Dengan adanya internet maka para ibu dapat melakukan bisnis online sebagai pendapatan sampingan. Bisnis online dapat meliputi promosi tempat penginapan, penjualan asesories/cendramata, penjualan buah, sayuran dll. Namun analisa situasi yang di peroleh tim PKM mendapatkan minimnya pengetahuan masyarakat Lau Gumba khususnya para ibu tentang pemanfatan IPTEK dan bisni Online. Maka dari itu program PKM dengan mengoptimalkan peluang bisnis online yang dilakukan oleh para ibu rumah tangga memungkinkan untuk meningkatkan pendapatan tambahan di masa pendemi Covid-19 seperti sekarang ini.Kata Kunci : bisnis online; ibu rumah tangga; internet.
Co-Authors Ataya Putri Dimas Prasetyo DWI SURYANTO Faried, Annisa Ilmi Moch. Iswan Perangin-angin Nova Mayasari Rahmad Budi Utomo Rian Farta Wijaya Rio Septian Hardinata Ruth Riah Ate Tarigan