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All Journal Kinerja ASEAN Marketing Journal
Iyus Wiadi
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Economics, Econometrics & Finance Social Sciences

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PENERAPAN NILAI INTEGRITAS DAN PERSPEKTIF GENDER DALAM PERILAKU BERETIKA Mayasari, Iin; Wiadi, Iyus; Maharani, Anita; Pramono, Rini S.
Kinerja: Jurnal Bisnis dan Ekonomi Vol 16, No 2 (2012): Kinerja Jurnal Bisnis dan Ekonomi
Publisher : Kinerja: Jurnal Bisnis dan Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.247 KB)

Abstract

This study aimed to determine the effect of the value of integrity and gender in ethical behavior. This studyuses a framework of ethical theory to explain the personal aspect in infl uencing ethical behavior. Respectivevalues of integrity, gender, and ethical conduct have measurements. Research method used survey by sendingquestionnaires to the active workers in college and banking. This survey was preceded by the implementationof focus group discussion to learn about the value of integrity and understanding of the application of applying agender perspective. The main data obtained by distributing questionnaires to the respondents who worked as alecturer at universities and employees working in banking. The main data obtained by distributing questionnairesto the respondents who worked as a lecturer at universities and employees working in banking. Total of 300questionnaires were distributed. Number of questionnaires were used for further analysis was 278. The resultsshowed that the value of integrity affect ethical behavior for both lecturers and banking employees, but onlygender infl uence on the ethical behavior of employees in banking.Keywords: value of integrity, gender perspective, ethical behavior
PENERAPAN NILAI INTEGRITAS DAN PERSPEKTIF GENDER DALAM PERILAKU BERETIKA Mayasari, Iin; Wiadi, Iyus; Maharani, Anita; Pramono, Rini S.
KINERJA Vol 16, No 2 (2012): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v16i2.364

Abstract

This study aimed to determine the effect of the value of integrity and gender in ethical behavior. This studyuses a framework of ethical theory to explain the personal aspect in infl uencing ethical behavior. Respectivevalues of integrity, gender, and ethical conduct have measurements. Research method used survey by sendingquestionnaires to the active workers in college and banking. This survey was preceded by the implementationof focus group discussion to learn about the value of integrity and understanding of the application of applying agender perspective. The main data obtained by distributing questionnaires to the respondents who worked as alecturer at universities and employees working in banking. The main data obtained by distributing questionnairesto the respondents who worked as a lecturer at universities and employees working in banking. Total of 300questionnaires were distributed. Number of questionnaires were used for further analysis was 278. The resultsshowed that the value of integrity affect ethical behavior for both lecturers and banking employees, but onlygender infl uence on the ethical behavior of employees in banking.Keywords: value of integrity, gender perspective, ethical behavior
PENERAPAN NILAI INTEGRITAS DAN PERSPEKTIF GENDER DALAM PERILAKU BERETIKA Iin Mayasari; Iyus Wiadi; Anita Maharani; Rini S. Pramono
KINERJA Vol. 16 No. 2 (2012): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v16i2.364

Abstract

This study aimed to determine the effect of the value of integrity and gender in ethical behavior. This studyuses a framework of ethical theory to explain the personal aspect in infl uencing ethical behavior. Respectivevalues of integrity, gender, and ethical conduct have measurements. Research method used survey by sendingquestionnaires to the active workers in college and banking. This survey was preceded by the implementationof focus group discussion to learn about the value of integrity and understanding of the application of applying agender perspective. The main data obtained by distributing questionnaires to the respondents who worked as alecturer at universities and employees working in banking. The main data obtained by distributing questionnairesto the respondents who worked as a lecturer at universities and employees working in banking. Total of 300questionnaires were distributed. Number of questionnaires were used for further analysis was 278. The resultsshowed that the value of integrity affect ethical behavior for both lecturers and banking employees, but onlygender infl uence on the ethical behavior of employees in banking.Keywords: value of integrity, gender perspective, ethical behavior
Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions Mayasari, Iin; Wiadi, Iyus
ASEAN Marketing Journal Vol. 9, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives. A total of 300 questionnaires were distributed, but only 243 questionnaires were used for further analysis. The data were analyzed by multiple regressions. Conspicuousness consumption had an effect on purchasing of massive prestige brands positively and it was significant. Uniqueness had an effect on purchasing of massive prestige brands positively but it was not significant. Extended-self had an effect on purchasing of massive prestige brands positively and but it was not significant. Hedonism had an effect on purchasing of massive prestige brands positively and it was significant. Exploration had an effect on purchasing of massive prestige brands positively and it was significant. Consciousness value had an effect on purchasing of massive prestige brands negatively and it was significant. Vanity had an effect on purchasing of massive prestige brands positively and it was significant.
Co-Authors Anita Maharani Iin Mayasari Iin Mayasari Iin Mayasari Rini S. Pramono