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All Journal PROFIT : Jurnal Administrasi Bisnis MIMBAR : Jurnal Penelitian Sosial Dan Politik Indonesian Journal of Society Development (IJSD)
Damas Dwi Anggoro
Fakultas Ilmu Administrasi Universitas Brawijaya
Economics, Econometrics & Finance Education Social Sciences

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Journal : MIMBAR : Jurnal Penelitian Sosial Dan Politik

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LOCAL ECONOMIC RESILIENCE STRATEGY DURING THE COVID-19 PANDEMIC: DIGITAL BUSINESS Firda Hidayati; Asti Amelia Novita; Damas Dwi Anggoro
Mimbar : Jurnal Penelitian Sosial Dan Politik Vol 11 No 1 (2022): Mimbar Jurnal Penelitian Sosial dan Politik (Juni)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Prof Dr Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/jpsp.v11i1.2274

Abstract

The Covid-19 pandemic has caused an economic crisis in Indonesia. Local businesses are the most affected sector. An efficient strategy is needed to overcome the impact of the pandemic so that Micro, Small and Medium Enterprises (MSMEs) can survive in a crisis. Digital business empowerment is one of the solutions. Digital media is used to support marketing activities, financial management, and product promotion through social media, marketplaces, and websites. The purpose of this study is to determine the process of empowering digital businesses to increase MSME business income as a strategy for local economic resilience. This study uses descriptive qualitative research methods with data analysis Strengths, Weaknesses, Opportunities, Threats (SWOT). The results of the study indicate that the community empowerment process is divided into three stages by looking at the enabling, empowering, and protecting aspects. The enabling process shows the potential of handicrafts. Empowering is done through product marketing digitalization training. And protecting as an effort to protect the new system developed in the marketing process
Co-Authors Asti Amelia Novita Astri Warih Anjarwi Firda Hidayati Lintang Edityastono Rachmad Andri Atmoko Rosalita Rachma Agusti Sri Mengesti Rahayu