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All Journal Valid Jurnal Ilmiah
Deasy Lestary Kusnandar
Universitas Siliwnagi
Economics, Econometrics & Finance Social Sciences

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Pengaruh Mental Accounting Pada Generasi Z Terhadap Financial Behaviour Pada Masa Pandemi Covid 19 dengan dimediasi Gaya Hidup Deasy Lestary Kusnandar; Dian Kurniawan; Nana Sahroni
Valid: Jurnal Ilmiah Vol 19 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v19i2.213

Abstract

Along with the lifestyle changes experienced by the community, it has an influence on people's behavior, especially behavior in managing finances. With the increase in one's lifestyle, it will cause problems in financial management. Ideally, mental accounting and lifestyle factors can influence a person's behavior in managing finances. Mental accounting will shape one's financial behavior well. This study aims to determine the effect of mental accounting on financial behavior with lifestyle as a mediating variable. This research is a type of quantitative research using a survey method given to Generation Z who have used e-wallet or e-money. Determination of the number of samples in this study were as many as 300 respondents with the sampling method used was using judgment sampling. The analysis used is Structural Equation Modeling (SEM) analysis. The results show that financial literacy affects lifestyle, mental accounting affects lifestyle, and lifestyle mediates financial literacy and mental accounting on financial behavior.
Pengaruh Literasi Digital dan Persepsi Return dan Risiko dalam Meningkatkan Minat Investasi Generasi Z di Pasar Modal pada Era New Normal Deasy Lestary Kusnandar; Dewi Permata Sari; Nana Sahroni
Valid: Jurnal Ilmiah Vol 20 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v20i1.266

Abstract

This study aims to determine the effect of digital literacy and perceptions of returns and risks on investment intentions in generation z. This research is a type of quantitative research using survey methods given to Zenial Genaration. Sampling in this study was 112 respondents with the sampling method used was judgment sampling. The measuring instrument in this study uses an interval scale of 1-5. Respondents gave answers in the range of answers from strongly disagree to strongly agree. Then, the analysis used is Regression Analysis. This analysis is assisted by using the SPSS program.The results of this study indicate that digital literacy influences interest in investing in the new normal era in the z generation, as well as the perception of returns and risks owned by the z generation affects the interest in investing in the capital market in the new normal era.
Co-Authors Dewi Permata Sari dian Kurniawan Dian dan Irman, dian Kurniawan Nana Sahroni Nana Sahroni