Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Management Science
Niknik Ahmad Munawar
Doctor of philosophy, Faculty of Business, Economics and Social Development, Universitas Malaysia Terengganu, Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Dinasti International Journal of Management Science

 1 
INFLUENCE OF CASHBACK PROMOTION, E-SERVICE QUALITY, CUSTOMER SATISFACTION ON RE-USE INTEREST Niknik Ahmad Munawar; M. Rizky Mahaputra
Dinasti International Journal of Management Science Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i4.1158

Abstract

Previous research is important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the reuse interest model through customer satisfaction during the covid-19 pandemic through the promotion of cashback and e-service quality. A Marketing Management Literature Study. The results of this research library are that: 1) cashback promotion has an effect on re-use interest; 2) e-service quality has an effect on interest in reuse; 3) customer satisfaction has an effect on interest in reuse.
Co-Authors M. Rizky Mahaputra