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All Journal Proceedings of International Conference on Da'wa and Communication
Aep Wahyudin
Sunan Gunung Djati State Islamic University, Bandung, Indonesia
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Desacralization of Islamic Values in 'Bismillah Cinta': Semiotics Analysis in the Character of Ustadz Rehan Aep Wahyudin; Lucy Pujasari Supratman
Proceedings of International Conference on Da'wa and Communication Vol. 3 No. 1 (2021): Initiating a New Paradigm on Da’wa and Communication for the Post-Pandemic Era
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v3i1.461

Abstract

This study aims to analyze the construction of an ustadz (Moslem teacher) in the religious drama series (sinetron) 'Bismillah Cinta'. The research is focussed on exploring the desacralization aspect related to the commodification of the ustadz character shown in 'Bismillah Cinta' drama series. The researchers used qualitative research method with the semiotic approach of Charles Sanders Pierce. There are 5 scenes that have been selected based on the criteria of the desacralization in the ustadz character. Data collection techniques were carried out through observation and documentation. The results showed that the commodification of the ustadz character in the drama series of 'Bismillah Cinta' did not reflect an ustadz who hold the role in keeping peaceful and harmony with the religious messages.
Co-Authors Lucy Pujasari Supratman