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Markus Tanubrata
Universitas Kristen Maranatha
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : JURNAL TEKNIK INDUSTRI

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Fritter packaging design to increase the sustainability of micro, small, and medium enterprises Christina Wirawan; Elty Sarvia; Noek Sulandari; Pin Panji Yapinus; Markus Tanubrata; Gabriel Koesuma Salim; Tubagus Panji Ismail
JURNAL TEKNIK INDUSTRI Vol. 14 No. 1 (2024): March 2024
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Indusri Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jti.v14i1.20231

Abstract

Fritter is the traditional food of the people in Indonesia and is very popular and well-liked because of their crunchy, delicious taste, not to mention the affordable price. Fritters are generally sold by street hawkers, a type of business categorized as micro-enterprises. Due to the COVID-19 pandemic, fritter sellers have experienced a drastic drop in sales, because buyers doubt the hygiene of the fritter offered, especially the packaging used. Micro, small, and medium enterprises are the target of the Indonesian government to be supported and empowered. To maintain the sustainability of their business, the efforts that can be made are to design packaging that ensures food hygiene and accommodates customer needs. The design of packaging for the fritter is done based on interviews and the Quality Function Deployment method to accommodate customer needs. The new packaging is designed using thin cardboard covered with kitchen tissue. This packaging improves the function of ordinary packaging, which is more hygienic, absorbs oil and moisture, can be closed tightly, is more durable, and can store leftovers that are not eaten immediately. The packaging is also more eco-friendly because it eliminates the use of plastic bags. Not much research has been done on fritter packaging, so this research is expected to contribute to providing better fritter packaging.
Co-Authors Aldi Febri Hutasoit Andreas Tianda Andrew Sebastian Lehman Andrew Sebastian Lehman Christian Rusli Christina Wirawan Christopher Junius Sinukaban Daniel Zifa Armandi Deni Setiawan Elty Sarvia Emmanuel F. Sigit Bayu P Bayu P. Gabriel Koesuma Salim Gary Tan Hendry Wong Hendry Wong Jimmy Agustian Loekito Jonathan Chandra Karenina Wong Leon Karsen Marvin Chandra Wijaya Noek Sulandari Oswald Vierly Yudha Wibawa Pin Panji Yapinus, Pin Panji Rudianov Z.A. Parera Semuil Tjiharjadi Shin Min Cheol Tonny Cahyadi Tubagus Panji Ismail Yosafat Aji Pranata