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All Journal Kinerja Jurnal Sosioteknologi Surya Abdimas Journal of Integrated System Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Abdimas Kartika Wijayakusuma
Christina Wirawan
Universitas Kristen Maranatha
Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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CITY BRANDING VS. CULTURAL BRANDING: TOWARDS A THEORITICAL FOR DEVELOPING BANDUNG IDENTITY Aldianto, Leo; Budi, Adi Asmariadi; Anggadwita, Grisna; Novani, Santi; Wirawan, Christina
KINERJA Vol 23, No 1 (2019): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.53 KB) | DOI: 10.24002/kinerja.v23i1.2125

Abstract

City branding is not just an image of the city but also an identity which shows the origin and character of the city. When branding is associated to marketing and advertisement of the city, image/identity shows sovereignty and pride of the city. The transformation of Indonesian government mechanism from centralization to decentralization has brought new sight of government leadership and management. Regional government like city, district, or province has almost full authority on conducting their own government. Bandung city as one of cities in Indonesia has showed its ability on conducting city branding. “Bandung Juara” as Bandung city branding could give positive impact on regional economic development through city advertisement. In the other side, the cultural identity of Bandung city does not arise along with those city branding. This study aims to identify the identity of Bandung through city branding compared with cultural branding. This research uses descriptive analysis method by analyzing synthesis literature from some previous researches and related information of Bandung city which collected and summarized to get conclusion about Bandung as branding city vs. culture branding. The finding shows that creativity and modernity are very dominant on Bandung city branding strategy. It gives positive impact on economic development, but in the other side it covers  their original culture. Sundanese culture as original culture of Bandung city did not totally supported on city branding strategy. This problem could make Sundanese culture extinct because it will be leaft behind  and replaced with modern- culture.Keywords: Bandung, city branding, cultural branding, city image, creative city, Sundanese culture
HAPPINESS AND ITS DETERMINANTS: PRELIMINARY FINDINGS AMONG LECTURERS IN AN INDONESIAN UNIVERSITY Henndy Ginting; Yuni Ros Bangun; Fransisca Budyanto; Anggara Wisesa; Adita Pritasari; Christina Wirawan; Yosi Widarani
Jurnal Sosioteknologi Vol. 19 No. 3 (2020)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2020.19.3.4

Abstract

The educational institution is sometimes indicated as a not attractive workplace, which could affect its employee happiness. This research aims to qualitatively identify the state of happiness and its determinants factors including its association with digital technology among lecturers. Digital technology is considered important in the educational area because it helps lecturers to effectively share the information, material, and managing the class. The research was conducted in ITB since it was a university with a technology base. Results indicate a high level of happiness among lectures, especially in pleasant and good life but not meaningful life. There are several determinant factors of happiness identified which are related with interpersonal and intrapersonal. Lectures reported positive and negative impacts of digital technology and happiness. In conclusion, lecturers perceived ITB as their source of happiness especially in providing freedom and opportunity to share knowledge and values.
University Canteen Business Process Improvement to Increase Sustainability Christina Wirawan
Journal of Integrated System Vol. 2 No. 2 (2019): Journal of Integrated System
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.444 KB) | DOI: 10.28932/jis.v2i2.1557

Abstract

As information, science and technology developed and also a quick change of the business environment, the service sector developed and became an important sector that gives significant value added. Because of service sector strategic role, there's a need for developing strategies that aim to increase service's performance and sustainability. A university canteen in a private university is one of service business that runs by business unit and has to raise their performance to survive and sustain in a competitive environment. The number of customers that buy food in the canteen is only about 5% of all students, lecturers and employees in the university, means there are still many potentials. From survey and observation, easily, quickly, give comfort place and have a low price is the crucial expectation of customer that attract them to buy. This paper will provide suggestion so that the canteen can provide service that meets customer's expectation, based on procedure simplification that shortened the time, eliminate and reduce cost by increasing customer's role. For some extent, to raise canteen's profit and capacity utilization, delivery service with the business unit as a platform to enable co-creation, also suggested
Pelatihan Kinerja dan Pelayanan Masyarakat Melalui Kreativitas, Inovasi, dan Inisiatif dalam Menciptakan Layanan Baru Melina Hermawan; Christina Wirawan; Christina Christina; Yulianti Yulianti; Jimmy Gozaly; Indah Victoria Sandroto; Noek Sulandari; Jesslyn Maria
Surya Abdimas Vol. 7 No. 2 (2023)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v7i2.2840

Abstract

Kreativitas, inovasi, dan inisiatif merupakan hal-hal penting yang perlu dimiliki seseorang untuk menciptakan kehidupan yang lebih baik sebagai pribadi maupun sebagai anggota suatu organisasi. Melalui kreativitas, inovasi, dan inisiatif yang dimiliki setiap orang, maka suatu organisasi dapat meningkatkan kinerjanya. Kelurahan Sukawarna mengeluhkan kinerja beberapa orang stafnya yang dinilai kurang kreatif, inovatif, dan berinisiatif sehingga meskipun sudah baik, layanan kelurahan kurang hal terbarukan. Para staf cenderung menunggu ide dari pimpinan untuk direalisasikan, sedangkan pimpinan menginginkan ide gagasan dan inovasi yang berasal dari para staf agar layanan kelurahan dapat selalu meningkat. Pengabdian Kepada Masyarakat (PKM) dilaksanakan untuk mendapatkan variabel yang mempengaruhi kreativitas dan inovasi serta mencari penyebab kurangnya inisiatif melalui penyebaran kuesioner kepada para staf kelurahan. Kuesioner dilengkapi dengan pertanyaan terbuka untuk menggali penyebab-penyebab tersebut. Penyebab utama adalah keengganan untuk berbicara di depan banyak orang karena takut salah, tidak percaya diri, atau takut terjadi kesalahpahaman. PKM dilanjutkan dengan mengadakan pelatihan materi inisiatif, kreativitas, dan public speaking supaya lebih termotivasi untuk berinisiatif, mengeluarkan kreativitas dan inovasi sehingga ada hal-hal terbarukan dari layanan kelurahan Sukawarna dalam melayani masyarakat. Kelurahan Sukawarna yang saat ini sudah termasuk kelurahan yang terdepan dalam inovasi, bisa lebih baik lagi dalam memberikan pelayanan pada masyarakat.
Peningkatan Kinerja Tim Penggerak Pembinaan Kesejahteraan Keluarga dan Usaha Mikro, Kecil, dan Menengah Kelurahan Sukawarna, Bandung Christina Wirawan; Melina Hermawan; Christina Santoso; Indah Victoria; Tiur Gantini; Marisa Rianti Sutanto; Ivonne Averina Setiawan
Jurnal Abdimas Kartika Wijayakusuma Vol 4 No 2 (2023): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v4i2.311

Abstract

Peningkatan kinerja diharapkan oleh tiap organisasi untuk dapat mencapai tujuan organisasi dengan lebih efisien dan efektif. Tim penggerak Pembinaan Kesejahteraan Keluarga (PKK) dan pelaku usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Sukawarna, Bandung berusaha untuk meningkatkan kinerjanya. Pelaksanaan pengabdian kepada masyarakat (PKM) ini menggunakan metode Community-Based Research untuk membantu PKK dan UMKM untuk meningkatkan kinerja. Berdasarkan teori dan sintesis, kerja tim, kepemimpinan diri yang terdiri dari adversity quotient dan manajemen waktu mempengaruhi kinerja. Kegiatan PKM ini berupa pelatihan tentang adversity quotient, manajemen waktu, dan kerja tim untuk tim penggerak PKK dan pelaku UMKM. Pelatihan juga ditambah dengan narasumber dari luar negeri yang memberikan wawasan tentang kepemimpinan di era digital. Hasil dari PKM ini menunjukkan bahwa peserta pelatihan sudah memiliki pengetahuan dan pengertian mengenai adversity quotient, manajemen waktu, dan kerja tim, dan mendapatkan bekal untuk menerapkannya sehingga bisa meningkatkan kinerja di tempat masing-masing.
Pelatihan Evaluasi Kualitas Pelayanan Publik Kelurahan di Kecamatan Sukajadi, Bandung Jimmy Gozaly; Yulianti Yulianti; Christina Wirawan; Indah Victoria Sandroto; Melina Hermawan; Christina Christina; Indah Ariyani; Kevin Hidayat
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 4 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i4.9014

Abstract

Kelurahan sebagai perangkat kecamatan dituntut untuk dapat memberikan pelayanan publik yang memuaskan bagi masyarakat. Evaluasi terhadap kinerja pelayanan dilakukan secara berkala melalui Survei Kepuasan Masyarakat (SKM), dengan hasil berupa nilai Indeks Kepuasan Masyarakat (IKM) yang menjadi tolak ukur keberhasilan dalam memberikan pelayanan kepada masyarakat. Pihak kelurahan seringkali mengalami kesulitan dalam menetapkan prioritas perbaikan kinerja yang perlu dilakukan, mengingat cukup banyaknya unsur-unsur penilaian yang digunakan pada SKM. Untuk mengatasi hal tersebut dilakukan pengukuran terhadap tingkat kepentingan masyarakat terhadap unsur-unsur pelayanan yang digunakan sebagai dasar penetapan bobot dalam perhitungan nilai IKM dan penggunaan diagram Importance Performance Analysis (IPA) untuk menetapkan prioritas unsur-unsur pelayanan yang perlu ditingkatkan. Kegiatan pengabdian pada masyarakat dilakukan dalam bentuk pelatihan bagi pegawai kantor-kantor kelurahan di Kecamatan Sukajadi Kota Bandung, dimana pada akhir pelatihan peserta menguasai cara menetapkan prioritas perbaikan pelayanan berdasarkan penilaian tingkat kinerja dan tingkat kepentingan masyarakat terhadap unsur-unsurnya, sehingga diharapkan upaya peningkatan kinerja yang dilakukan dapat memberikan kepuasan bagi masyarakat. An urban village as a sub-district apparatus is required to provide satisfactory public services for the community. Evaluation of service performance is carried out periodically through Community Satisfaction Surveys (SKM), with the results in the form of Community Satisfaction Index (IKM) values, which measure success in providing services to the community. Urban village parties often experience difficulties in setting priorities for performance improvements that need to be carried out, considering that several assessment elements are used in SKM. To overcome this, a measurement is made of the level of public interest in the service elements, which is used as the basis for determining the weight in calculating the IKM value and the use of the Importance Performance Analysis (IPA) diagram to determine the priority of the service elements that need to be improved. Community service activities are carried out in the form of training for village office employees in Sukajadi District, Bandung City, for two consecutive days, where at the end of the training, the participants master how to set priorities for service improvement based on an assessment of the level of performance and the level of community interest in its elements, so that It is hoped that the efforts to improve the performance carried out can provide satisfaction for the community. 
Co-Authors Adita Pritasari Anggara Wisesa Budi, Adi Asmariadi Christina Christina Fransisca Budyanto Ginting, Henndy Grisna Anggadwita Indah Ariyani Indah Victoria Indah Victoria Sandroto Indah Victoria Sandroto Ivonne Averina Setiawan Jesslyn Maria Jimmy Gozaly Jimmy Gozaly Kevin Hidayat Leo Aldianto Marisa Rianti Sutanto Melina Hermawan Melina Hermawan Melina Hermawan Noek Sulandari Santi Novani Tiur Gantini Yosi Widarani Yulianti Talar Yuni Ros Bangun