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All Journal DIGICOM : Jurnal Komunikasi dan Media Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media
Eko Pamuji
Stikosa-AWS
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Citra Living With Aesthetic And Quality Reviewer Pada Platform Tiktok Live Natasha Surya Kartika Cahya Jauhariya; Meithiana Indrasari Yunus; Eko Pamuji
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.278 KB) | DOI: 10.37826/digicom.v2i4.380

Abstract

Natasha Surya or commonly called Kak Nat is an influencer who has pursued the world of social media in 2017, especially on Tiktok social media. Natasha Surya is one of the influencers who has managed to get the verified badge or blue tick from Tiktok. This sign means that Tiktok has confirmed Kak Natasha's account as an account that is already well-known in its field. This influencer who built his image as a living with an aesthetic and quality reviewer has a special strategy to be trusted by many parties as the most effective marketing party on social media, especially Tiktok. Researchers have a goal so that the wider community understands and understands the right marketing strategies on Tiktok Live, especially the strategies used by Kak Nat. Choosing a qualitative descriptive research method will dissect in detail the findings or results obtained by the researcher. Using the theory of image formation from John S Nimpoeno which explains that the image has a process that will produce results in the form of attitudes, opinions, responses, and even certain behaviors. Therefore, researchers feel that image formation is very important in marketing activities. As a result, many unexpected new discoveries such as the selection of a brand that wants to work with the influencer greatly affect the formation of his image. A teaser video before holding a live stream is one way to increase the number of viewers during the live stream.
Systematic Review: Use of Digital Media as a Means of Communication of Da’wah Muhajir Sulthonul Aziz; Meithiana Indrasari; Eko Pamuji; E Rizky Wulandari; M Adhi Prasnowo
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i2.324

Abstract

Study was carried out with the aim of analyzing the use of digital media as a means of da'wah communication. Obtain some data about the benefits resulting from digital media for da'wah methods in this digital era. In the digital era, the role of digital media is very important in the spread of da'wah. Study uses a PRISMA systematic review approach by collecting several articles from the literature database. From the results of the systematic review analysis with PRISMA, significant results were obtained from the benefits of digital media for da'wah communication facilities. The form of spreading da'wah that is easy and more familiar with the support of good visual displays is the main attraction. The presence of digital media opens up opportunities for new da'i who want to expand their wings to preach widely alongside leading da'i in cyberspace very easily. Digital media makes the audience of connoisseurs of the da'i unlimited, so a lot of digital media becomes a reference for finding new knowledge treasures or just enjoying the beautiful design combined with brief tausyiah of the da'i in it. From the scale of use, Facebook, Instagram and websites still outperform other digital media in terms of their use as a means of communicating da'wah to the community
Strategi Citra Living With Aesthetic And Quality Reviewer Pada Platform Tiktok Live Natasha Surya Kartika Cahya Jauhariya; Meithiana Indrasari Yunus; Eko Pamuji
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i4.380

Abstract

Natasha Surya or commonly called Kak Nat is an influencer who has pursued the world of social media in 2017, especially on Tiktok social media. Natasha Surya is one of the influencers who has managed to get the verified badge or blue tick from Tiktok. This sign means that Tiktok has confirmed Kak Natasha's account as an account that is already well-known in its field. This influencer who built his image as a living with an aesthetic and quality reviewer has a special strategy to be trusted by many parties as the most effective marketing party on social media, especially Tiktok. Researchers have a goal so that the wider community understands and understands the right marketing strategies on Tiktok Live, especially the strategies used by Kak Nat. Choosing a qualitative descriptive research method will dissect in detail the findings or results obtained by the researcher. Using the theory of image formation from John S Nimpoeno which explains that the image has a process that will produce results in the form of attitudes, opinions, responses, and even certain behaviors. Therefore, researchers feel that image formation is very important in marketing activities. As a result, many unexpected new discoveries such as the selection of a brand that wants to work with the influencer greatly affect the formation of his image. A teaser video before holding a live stream is one way to increase the number of viewers during the live stream.
Co-Authors E Rizky Wulandari Kartika Cahya Jauhariya M Adhi Prasnowo Meithiana Indrasari Meithiana Indrasari Yunus Muhajir Sulthonul Aziz