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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Manajemen Universitas Bung Hatta Jurnal Pengabdian Kepada Masyarakat
Andria Ningsih
Institut Teknologi dan Bisnis Haji Agus Salim Bukittinggi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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Journal : Jesya (Jurnal Ekonomi dan Ekonomi Syariah)

 1 
Persepsi PERSEPSI, KUALITAS LAYANAN ANTAR JEMPUT PRODUK DANA TERHADAP KEPUASAN PELANGGAN PT. BPR PEJUANG DHARMA EMPAT LIMA Delfi Hurnis; Andria Ningsih; Mike Triani
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 1 (2023): Article Research Volume 6 Number 1, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i1.1021

Abstract

Penelitian ini bertujuan menguji dan menganalisis Pengaruh Persepsi, Kualitas Layanan Antar Jemput Produk Dana Terhadap Kepuasan Pelanggan PT. BPR Pejuang Dharma Empat Lima di daerah Pakan Kamih Bandar dalam kec. Situjuah Limo Nagari kab. Lima Puluh kota Sumatera Barat.. Populasi yang akan digunakan sebagai penelitian adalah nasabah yang menabung dan melakukan transaksi di PT.BPR Pejuang Empat Lima yang berjumlah 100 nasabah. Teknik pengambilan sampel pada penenlitian ini dilakukan dengan cara accidental sampling (yang mudah dihubungi). Pada penelitian ini desain yang digunakan adalah berdasarkan metode pengumpulan data yaitu penelitian survei. Jenis data dalam penelitian ini adalah data kualitatif, dan data kuantitatif. Data yang berhasil dikumpulkan akan dianalisis secara deskriptif dan analisis data dengan menggunakan PLS. Hasil analisis menunjukkan bahwa Persepsi tidak berpengaruh signifikan terhadap Kepuasan Nasabah. Persepsi berpengaruh signifikan terhadap kualitas pelayanan antar jemput produk dana secara langsung kerumah nasabah dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan nasabah.
PENGARUH CUSTOMER EXPERIENCE, CUSTOMER EXPECTATION TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY D′ BESTO CHICKEN & BURGER Andria Ningsih; Delfi Hurnis
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1240

Abstract

This study aims to test and analyze how the influence of Customer Experience and Customer Expectation on Customer Satisfaction Customer Loyalty and how the influence of Customer Satisfaction on Customer Loyalty D′ BestO Chicken & Burger in the city of Bukittinggi. The population that will be used as research is consumers who shop at outlets throughout the city of Bukittinggi, totaling 100 people. The sampling technique in this research was carried out by means of a purposive sampling method. In this study the design used was based on data collection methods, namely survey research. The types of data in this study are qualitative and quantitative data. The collected data will be analyzed descriptively and processed using PLS version 4.0. The results of the analysis show that Customer Experience has a significant effect on Customer Satisfaction and Customer Loyalty, Customer Expectation has a significant effect on Customer Satisfaction and Customer Loyalty and Customer Satisfaction has a significant effect on Customer Loyalty.
PERAN WORD OF MOUTH MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KULINER Andria Ningsih; Delfi Hurnis
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1515

Abstract

This research aims to test and analyze how the influence of word of mouth mediates social media marketing on purchasing decisions. The population that will be used as research is 100 people. The sampling technique in this research was carried out using a purposive sampling method. The design used in this research is based on survey research hypothesis testing method data. The types of data in this research are qualitative and quantitative data. The collected data will be analyzed descriptively and processed using PLS version 4.0. The results of the analysis show that Social Media Marketing significantly strengthens the influence on Purchasing Decisions, Word of Mouth significantly strengthens the influence on Purchasing Decisions. And Word of Mouth significantly weakens the negative influence of Social Media Marketing on Purchasing Decisions.
Co-Authors Delfi Hurnis Dona Amelia Eka Hendrayani mike triani Muhammad Nazif Mustika Lukman Arief, Mustika Lukman