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All Journal Enrichment : Journal of Management Jurnal Abdidas Jurnal Ekonomi ProBisnis : Jurnal Manajemen Jurnal Akses Journal MISSY (Management and Business Strategy) Jurnal Manajemen Informatika dan Bisnis Digital Jurnal Ekonomi, Manajemen, Akuntansi Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Strata Business Review
M Azizul Khakim
STIE Mahardhika Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

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DEVELOPMENT OF THE SURABAYA BLAURAN TRADITIONAL MARKET MODEL BASED ON THE VALUABLE, RARE, INIMITABLE, ORGANIZED (VRIO) CONCEPT TO INCREASE COMPETITIVE ADVANTAGE IN THE MODERN COMPETITION ERA M. Azizul Khakim
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to finalize concepts that can be applied to traditional markets to increase their competitive advantage in the era of modern competition. The research object taken was the Blauran traditional market in Surabaya, because based on observations the researcher found the fact that basically most of the traders in the Blauran market had indirectly applied the VRIO concept and had a special strategy to survive the competition with modernization and advances in science and technology. One of the reasons for this research is to provide dedication in formulating a strategy that can become a reference for traditional markets, MSMEs and the general public who need it..
Co-Authors Citra Aprilia Selvira Medina