Jurnal Ekonomi
Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September

DEVELOPMENT OF THE SURABAYA BLAURAN TRADITIONAL MARKET MODEL BASED ON THE VALUABLE, RARE, INIMITABLE, ORGANIZED (VRIO) CONCEPT TO INCREASE COMPETITIVE ADVANTAGE IN THE MODERN COMPETITION ERA

M. Azizul Khakim (STIE Mahardhika Surabaya)

Article Info

Publish Date
28 Aug 2023

Abstract

This study aims to finalize concepts that can be applied to traditional markets to increase their competitive advantage in the era of modern competition. The research object taken was the Blauran traditional market in Surabaya, because based on observations the researcher found the fact that basically most of the traders in the Blauran market had indirectly applied the VRIO concept and had a special strategy to survive the competition with modernization and advances in science and technology. One of the reasons for this research is to provide dedication in formulating a strategy that can become a reference for traditional markets, MSMEs and the general public who need it..

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...