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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Ifrizah Ifrizah
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of the Effect of Quality of Goods and Services on Purchase Decisions in the Shopee Application (Case Study on Saen John Store Customers) Ifrizah Ifrizah; I Made Sukrisna; Tyas Zunia Arifianti; Indi Djastuti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5402

Abstract

Society’s behavioral pattern in shopping has changed from offline to online. This Online shopping trend sparked the occurrence new business called eCommerce. Shopee is one of the eCommerce platforms in Indonesia, it gives the sellers facilities to sell their products easily. Shopee has some features that can help its users to choose and buy the product they want. It also gives new experiences in shopping moreover in fashion. One of the star sellers in the men’s fashion category is Saen John. They sell chino pants and casual shirts. This study aims to know what factors and reasons users or customers in deciding to buy Sean John’s products are viewed from five groups.This study uses qualitative research method dan respondents are chosen by purposive sampling method. The respondents in this study are Saen John’s customers who bought twice or more. These customers are in A, B, C, D, and E groups. This study obtains 15 respondents from all groups using the semi-structured interview method. The results of this study found many factors that influence respondents to buy and use Saen John’s products. There are interesting reasons related to buying and using Sean John’s products according to the respondents such as quality, response, and service from the seller which are the consideration of customers.
Kontribusi Praktek Kewirausahaan Santri dalam Penjualan Jamu Mustika Herbal: Study Kasus : Pondok Pesantren Dzikrul Ghofilin Al-Hasyimiyyah Kec. Balapulang Kab. Tegal Anita Marya; Ifrizah Ifrizah
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 4 (2024): Agustus : Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.299

Abstract

This research aims to understand the contribution of the Dzikrul Ghofilin Al-Hasyimiyysh Islamic Boarding School in developing the entrepreneurial spirit of its students, with the ultimate goal of creating alumni with high entrepreneurial abilities. Using descriptive qualitative methodology and field research, this study collected data through in-depth interviews and observations, supported by relevant documentation. The data analysis process involved in-depth interviews to obtain real results and literature reviews containing conclusions and thoughts from the author from several reference sources obtained. The findings show that Islamic Boarding Schools have a significant role in developing the entrepreneurial spirit among students, especially through the implementation of strict financial independence, such as understanding the importance of business. It is hoped that students will leave the Islamic boarding school with strong entrepreneurial knowledge and awareness of opportunities, both in the online and offline world of work, as well as the ability to create new jobs.
Co-Authors Anita Marya I Made Sukrisna Indi Djastuti Tyas Zunia Arifianti