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Tonich Uda
Prodi Pendidikan Ekonomi FKIP UPR
Economics, Econometrics & Finance Education Other

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Pengaruh Citra Merek/Brand Image Terhadap Keputusan Pembelian Konsumen Pada Produk Eiger Palangka Raya Tonich Uda; Rinto Alexandro; Sri Rohaetin; Junita Romasta Sormin; Fendy Hariatama
Edunomics Journal Vol. 3 No. 2 (2022): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v3i2.4963

Abstract

The purpose of this study was to determine and analyze the influence of brand image (brand image) on purchasing decisions on Eiger Palangka Raya products. In conducting this research, the quantitative method is used, while the data collection is done by analyzing the data and submitting a questionnaire to buyers or customers at the Eiger Palangka Raya store. The population in this study were consumers or buyers at the Eiger Palangka Raya store and the sample was determined using the Slovin technique formula with 99 samples. Validity test is done through the calculation of IBM SPSS Statistics 23 while the test for relativity uses the Cronbach's alpha formula. The classical assumption test uses (1) validity test (2) reliability test and (3) normality test. Data analysis techniques using (1) Simple Linear Regression Analysis (2) Hypothesis testing: F test and T test (3) Determination Coefficient Test (R Square). From the calculation results of the simple linear regression coefficient between X and Y, namely Y = 25,824 + 0.432X it can be concluded that there is a significant influence between Brand Image / Brand Image on Purchasing Decisions. Hypothesis testing results F Test shows F arithmetic (4,478)> F table (3.09) with a significance level of 0,000 <0.05 and Hypothesis Testing T Test shows that t arithmetic (3,116)> t table (1,988) with a significance level of 0,000 < 0.05. Then it can be concluded that H0 is rejected and the hypothesis accepted is H1 which means that the Brand Image variable has a significant influence on the purchase decision variable. The result of the coefficient testing determines the value of R Square of 0.378 (37.8%). This means that 37.8% of Purchasing Decisions are influenced by Brand Image, and the remaining 62.2% is influenced by other factors.
Analisis Kinerja Keuangan CU Betang Asi Tempat Pelayanan (TP) Kantor Pusat Di Palangka Raya Clarina Lorensia; Rinto Alexandro; Tonich Uda; Kuwing Baboe; Dehen Erang
Edunomics Journal Vol. 3 No. 2 (2022): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v3i2.4971

Abstract

This study aims to determine the financial performance of the CU Betang Asi TP Cooperative Headquarters in Palangka Raya during the 2016 – 2018 period. The benefit of this research is as a reference in making decisions and determining future policies, especially in the field of cooperative financial performance. The variable in this study is financial performance, with a population of all financial statement data, while the sample is the balance sheet and income statement for the period 2016-2018. Data collection uses documentation and observation techniques, while the data analysis technique used is ratio analysis based on financial performance which includes liquidity ratios (current ratio and cash ratio), solvency ratios (assets to debt ratio and debt to equity ratio), and profitability ratios (return on equity and earning power). Based on the results of research on the financial performance of the CU Betang Asi TP cooperative, Head Office in Palangka Raya during the period 2016 – 2018 from the analysis of the Liquidity ratio, it has decreased, while Solvency has developed quite well in its business activities, and the Profitability Ratio at the CU Betang Asi Palangka Raya Cooperative has experienced a decline. Decreased, but cooperatives are still good enough to be able to carry out their business activities.
Analisis Permintaan Konsumen Terhadap Produk Pada Alexindo Aluminium Di Jalan Irian Palangka Raya Siti Syuha; Rinto Alexandro; Tonich Uda; Dehen Erang; Susan Daniel; Hendrowanto Nibel
Edunomics Journal Vol. 3 No. 2 (2022): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v3i2.4973

Abstract

Demand is the amount of goods or services that consumers want and can afford at a predetermined price. Demand can also be said as a consumer's desire to get an item and service with the consumer's ability to buy. This ability is also closely related to the consumer's income. Prices for goods and services can also affect demand. The method used in this research is descriptive method, which is a method that aims to describe a problem clearly. The types of data used are primary data and secondary data. Data collection techniques consist of observation, interviews and documentation. The data analysis used is a qualitative data analysis technique which consists of 3 (three) stages of activities carried out sequentially, namely reducing data, presenting data, and drawing conclusions. The results of this study indicate that the consumer demand for Alexindo Aluminum Products on Jalan Irian Palangka Raya is that the most popular consumer demand is Aluminum Frames, Aluminum Cabinets and Rolling Doors by setting the right price, product quality, service and promotion strategies to increase consumer demand for products manufactured by Alexindo Aluminum on Jalan Irian Palangka Raya.
Business Feasibility Study Analysis on Coffee Shop Business : Case Study on Meine Welt Coffee in Palangka Raya Ahmad Hidayat; Tonich Uda; Windy Utami Putri; Rinto Alexandro
Edunomics Journal Vol. 3 No. 2 (2022): Edunomics Journal
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/ej.v3i2.4974

Abstract

In recent years, SMEs engaged in the creative industry sector in the coffee shop business have continued to show their existence, one of which is the Meine Welt Coffee coffee shop business. This study aims to analyze the feasibility of a coffee shop business at a Meine Welt coffee shop business to find out whether the current business can provide the expected financial benefits with a qualitative approach, namely a research procedure that produces descriptive data collected through interviews, observations and documentation. Sources of data used are primary and secondary data. While the analysis technique used is qualitative analysis techniques to assess legal aspects, environmental aspects, market and marketing aspects, technical and technological aspects, management and human resources aspects and financial aspects. The results of this study indicate that based on non-financial aspects this coffee shop is feasible to run. Analysis of the financial aspects of the Meine Welt coffee shop shows the NPV value of IDR 115,505,164, the Payback Period (PP) for 3 years and 3 months, Profitability Index (PI) 1.78, Internal Rate of Return (IRR) of 36.60%, and Average Rate of Return (ARR) of 160%.
Co-Authors Ahmad Hidayat Baboe, Kuwing Clarina Lorensia Dehen Erang Fendy Hariatama Hendrowanto Nibel Junita Romasta Sormin Rinto Alexandro Siti Syuha Sri Rohaetin Susan Daniel Windy Utami Putri