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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Liquidity: Jurnal Riset Akuntansi dan Manajemen Jurnal Proaksi Reviu Akuntansi dan Bisnis Indonesia Quantitative Economics and Management Studies Jurnal Abdi Masyarakat Indonesia Jurnal Masyarakat Indonesia Mitra Abdimas: Jurnal Pengabdian kepada Masyarakat
Jalih, Jara Hardiyanti
Akuntansi, Fakultas Ekonomi Bisnis, Institut Teknologi Bisnis Ahmad Dahlan Jakarta, Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mathematics Public Health Social Sciences

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Journal : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

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Generation Z’s Intention to Apply: An Approach to Job Preferences, Organization Attractiveness, Person-Organization Fit, and Social Media Usage Inta Hartaningtyas Rani; Jara Hardiyanti Jalih; Lestari Adhi Widyowati
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 8, No 3: NOVEMBER 2022
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v8i32022p168

Abstract

Talent wars reveal that a company’s different human capital can provide competitiveness and agility. Organizations should offer an attractive workplace location, considering the target’s expectations. Generation Z accounts for 19.42 percent of the global population and will make up most of the incoming workforce. Using the structural equation modeling (SEM), the study examines data on the intention to apply among 350 nearly-graduated college students. Findings support a significant positive impact of Generation Z job preferences and organizational attractiveness on their intention to apply for jobs. When choosing a career, the top three priorities for respondents are health insurance, a coaching manager, and job security. Recruitment messages in job ads should most likely appear on the company’s social media account, focusing on more psychological and organizational attributes that fit the preferences of generation Z, particularly job benefits. Instead of a mediating effect, person-organization fit and social media direct correlation robustly predict the intention to apply for a job.  Keywords: Generation Z, Attractiveness, P-O fit, Social media, Intention to apply
Co-Authors Aam Aminah Inta Hartaningtyas Rani Lestari Adhi Widyowati Qadaar, Amiruddin Rani, Inta Hartaningtyas Sihombing, Novfitri Landong Namora Sri Setia Ningsih, Sri Setia