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All Journal Jurnal Rekayasa Industri (JRI) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Bhenu Artha
Widya Mataram University
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences

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Analisis SWOT terhadap usaha mebel Karya Wijaya di Sleman, Daerah Istimewa Yogyakarta Ali Jufri; Bhenu Artha
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.3, No.1 (2022): Juni 2022
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v3i1.440

Abstract

The purpose of this study was to determine the strategy that must be applied by the Karya Wijaya furniture business in Sleman, Special Region of Yogyakarta. This strategy must be applied to stay afloat in the face of business competition. The SWOT analysis has identified the strengths, weaknesses, opportunities, and threats of Karya Wijaya's furniture business in Sleman, Special Region of Yogyakarta. Its strengths lie in production, marketing, management and personnel. The weaknesses lie in inadequate equipment and there is no specific standard for the payment system. Opportunities that are owned, namely the market share for furniture is very open. The existing threat is the low capacity of the technology used, especially information technology. To be better known to the public, Karya Wijaya's furniture business must enter the marketplace and do online advertising and marketing.
Identifikasi Determinan Pembiayaan Rantai Pasokan UMKM Niken Permata Sari; Bhenu Artha; Cahya Purnama Asri; Utami Tunjung Sari; Antonius Satria Hadi
Jurnal Rekayasa Industri (JRI) Vol. 5 No. 2 (2023)
Publisher : Program Studi Teknik Industri, Fakultas Sains dan Teknologi, Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/jri.v5i2.888

Abstract

Pembiayaan rantai pasokan merupakan hal yang penting bagi UMKM. Alternatif pembiayaan jangka pendek yang dapat memberikan bantuan untuk memperbaiki masalah kredit dan meningkatkan kinerja keuangan juga diperlukan UMKM. Tujuan penelitian ini adalah mengetahui pengaruh teknologi digital, kolaborasi, dan institusi keuangan terhadap pembiayaan rantai pasokan UMKM. Penelitian ini termasuk kuantitatif, yang menggunakan kuesioner sebagai instrumen pengumpulan data. Sampel ditetapkan dengan metode purposive sampling, dan dalam penelitian ini diperoleh 95 responden. Hasil penelitian menunjukkan bahwa teknologi digital, kolaborasi, dan institusi keuangan berpengaruh positif signifikan terhadap pembiayaan rantai pasokan UMKM.
Co-Authors Antonius Satria Hadi Cahya Purnama Asri Jufri, Ali Niken Permata Sari Utami Tunjung Sari