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All Journal Paradigma : Journal of Science, Religion and Culture Studies Buana Ilmu Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Irwan Raharja
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Other

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Pemanfaatan Media Sosial dan Ecommerce sebagai Media Pemasaran dalam Mendukung Peluang Usaha Mandiri pada Masa Pandemi Covid 19 Fata Nidaul Khasanah; Herlawati; Seta Samsiana; Rahmadya Trias Handayanto; Anita Setyowati Srie Gunarti; Irwan Raharja; Maimunah; Benrahman
Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat Vol. 1 No. 1 (2020): July 2020
Publisher : Fakultas Teknik Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi di Indonesia meningkat pesat dari hari ke hari. Hal ini dipengaruhi oleh berbagai macam faktor mulai dari perluasan area cakupan internet, peningkatan bandwidth internet, penggunaan teknologi internet dan komunikasi terbaru yang lebih cepat dan efisien, perkembangan ponsel pintar, munculnya berbagai macam media sosial dan ecommerce, serta semakin banyaknya masyarakat yang paham dan aktif menggunakan internet. Saat ini peranan teknologi informasi berpengaruh dalam dunia ekonomi khususnya dalam hal penjualan online atau dikenal ecommerce. Mitra dalam kegiatan pengabdian masyarakat adalah sekelompok orang tua komite salah satu sekolah dasar swasta di Bekasi. Latar belakang dari pihak mitra memiliki sampingan usaha yang dilakukan secara mandiri dengan berbagai jenis bidang usaha seperti diantaranya makanan, pakaian, jasa laundry, kesehatan dan lain sebagainya. Dalam pelaksanaannya jenis usaha yang dilakukan cenderung masih pasif dengan menunggu pesanan dari konsumen dan kurangnya pemanfaatan media sosial maupun ecommerce di era digital saat ini. Solusi yang diusulkan dengan melakukan suatu kegiatan pelatihan optimalisasi penggunaan perangkat smartphone dengan memanfaatkan media sosial dan ecommerce yang ada sebagi media pemasaran dalam mendukung peluang usaha di masa pandemic Covid 19. Kegiatan ini bertujuan untuk merubah pola pelaku usaha dari model pemasaran tradisional ke model pemasaran modern dengan memanfaatkan digital teknologi informasi. Dengan memanfaatkan digital teknologi informasi tersebut diharapkan kegiatan usaha yang dilakukan mampu meningkatkan margin keuntungan, pangsa pasar yang semakin meluas, volume penjualan meningkat dan biaya pemasaran yang dapat diminimalkan. Hasil penilaian yang diperoleh menunjukkan bahwa dari sisi kepuasan peserta terhadap pelaksanaan kegiatan sebesar 4,4 dilanjutkan untuk manfaat dari kegiatan sebesar 4,5 dan untuk manfaat dari materi yang disampaikan sebesar 4,4. Sehingga kegiatan pengabdian masyarakat yang dilakukan ini memperoleh nilai rata-rata sebesar 4,4 dari skala tertinggi 5.
Analysis Of The Implementation Of The Marketing Strategy Of Kokita Cooking Seasoning Products In PT. Ikafood Putramas Adrian Hijrah Kusuma; Slamet Heri Winarno; Irwan Raharja
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.639

Abstract

In business competition where more and more competitors are emerging, marketing strategies are used to attract consumers' attention. The better the strategy used will greatly affect the level of product sales offered by the company. As one of the companies in Indonesia, PT. Ikafood Putramas must be smart and astute in choosing marketing strategies to develop companies in the business world. This study aims to determine the marketing strategy of kokita 4p products (product, place, price, and promotion) at PT. Ikafood Putramas and knowing the obstacles and looking for solutions faced in the kokita product of PT. Ikafood Putramas. Analysis of the data used in this research is by using qualitative descriptive analysis, where the purpose of this analysis is to describe a systematic, factual and accurate. Data analysis consisted of data reduction, data presentation and conclusion drawing. Data were collected through observation and interviews with the area manager of PT. Ikafood Putramas. The results of the study concluded that the marketing strategy used by PT. Ikafood Putramas is a marketing strategy oriented to the 4P theory (Product, Price, Place, Promotion) as the basis of their marketing strategy, by creating a variety of products, setting prices according to product grammar, distributing products to consumers, and conducting promotions using salesmen. and also use advances in technology.
The Influence of Human Resource Management Certification and Work Motivation on The Performance of Human Resource Managers In Indonesia Irwan Raharja
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 20 No 1 (2023): PARADIGMA Journal of Science, Religion and Culture Studies
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/paradigma.v20i1.5928

Abstract

The purpose of the current research is to analyze the influence of Human Resources (HR) management certification as well as work motivation toward the performance of HR managers in Indonesia. The current research uses a quantitative method by distributing a set of questionnaires to the participants. Data was collected from a group of human resource managers in Indonesia. The results were analyzed using simple linear regression analysis and multiple linear regression analysis using quantitative methods using AMOS software. The results show that the variable of HR management certification has a partial positive effect on motivation as indicated by the regression coefficient value of 0.412. The HR manager certification variable has a partial negative effect on the performance of human resource managers. This is shown by the regression coefficient value of -0.009. The work motivation variable for HR managers has a partial positive effect on the performance of human resource managers. The regression coefficient value of 0.349 shows those points. The HR manager certification variable as well as work motivation have a positive influence on the performance of HR managers. This effect is represented by a regression coefficient of 0.144. Thus, the implementation of the certification program must be well designed to improve the performance of HR managers. In addition, well-established plans can create a healthy environment that increases the incentives for HR managers to give their best performance.
Pengaruh Harga Dan Kualitas Produk Lipcream Wardah Terhadap Keputusan Pembelian Pada Toko Dandan Depok Erika Yolanda; Irwan Raharja
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.247

Abstract

The development of the cosmetic industry is increasing so that companies must innovate and must provide appropriate prices and maintain the quality of their products. Price is indeed the first measuring factor that is assessed by consumers as well as for the quality of the product. This study aims to determine the Price and Quality of Lipcream Wardah Products on Purchasing Decisions partially and simultaneously. The object of this study is Wardah Lipcream Products. In this study, primary data was collected by 100 respondents buying and using Wardah Lipcream products. The sampling method in this study was non-probability sampling with accidental sampling technique. The test phase was carried out with the results of the Validity and Reliability tests stating Valid and reliable, and normality test results 0.200 , multicollinearity test tolerance values 0.700 and VIF 1.429 and heteroscedasticity test spread randomly, autocorrelation test, multiple linear analysis, t test, f test and test coefficient of determination. This study used a questionnaire instrument with the help of Google Form and valid data which was collected by 100 respondents. This test used the SPSS Version 24 tool.The results of this study indicate that the variable price and product quality have a positive effect on purchasing decisions.
Pengaruh Disiplin Kerja Dan Fasilitas Kerja Terhadap Kinerja Pegawai Sekretariat Daerah Kota Depok Wira Tria Nita; Irwan Raharja
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.249

Abstract

This study aims to explain the partial and simultaneous influence between work discipline variables and work facilities on employee performance in the Depok City Regional Secretariat. Problems that occur regarding work discipline, work facilities, so that it can interfere with employee performance. This type of research is quantitative research because it leads to measurement methods and samples to test variables and hypotheses. Data processing using the SPSS program version 27, researchers conducted several tests including validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, t tests, F tests, multiple linear regression analysis and determination coefficient tests. The population in this study amounted to all employees of the Depok City Regional Secretariat, the research sample was 50 people and all permanent employees were used as research samples (saturated samples). The results of this study obtained that work discipline has a partial and significant effect on employee performance. Work facilities have a partial and significant effect on employee performance. Work Discipline and Work Facilities simultaneously affect employee performance
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Louvrea Kosmetik Hayuan Banowati; Irwan Raharja
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.251

Abstract

This study aims to determine the effect of promotion and service quality on customer satisfaction. This research was conducted on Louvrea cosmetic customers. The population in this study were Louvrea cosmetics customers, while the samples that met the observation sampling criteria were 100 respondents. The data collection technique in this study used the slovin technique. Data analysis techniques in this study using the t test and hypothesis testing. The results showed that the promotion variable partially did not have a significant effect on customer satisfaction, the service quality variable partially had a significant effect on customer satisfaction and based on the hypothesis test regarding the effect of promotion and service quality on customer satisfaction simultaneously there was a significant effect between promotion and service quality on satisfaction customers on Louvrea products.
Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Konsumen Pada Toko Dexalove Collection Sandra Dewi Safitri; Irwan Raharja
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.254

Abstract

This study aims to determine the effect of promotion and price on consumer purchasing decisions at Dexalove Collection Stores. To determine the number of samples in the study, researchers used the Slovin formula, where the Slovin formula was used when calculating data in the form of a survey with the population in this study taken from consumers who shopped at the Dexalove collection in April 2023 as many as 1,816 consumers. So, it can be concluded that the sample in this study was 95 respondents with a sampling technique using purposive sampling. The test methods in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, correlation determination test, f test, and t test. The results obtained in this study showed that the f test results were sig 0.000 <0.05 and the t test results were sig (0.000 <0.05). that there is an influence of promotion and price on consumer purchasing decisions at the Dexalove Collection Store where this can be proven by the results of the data quality test, namely the value of r count is greater than r table. And the correlation value in this study shows that the relationship between the effect of promotion and price on consumer purchasing decisions at the Dexalove Collection Store concludes that the results of the degree of correlation coefficient are high.
PENGARUH LINGKUNGANJKERJA DAN DISIPLINJKERJA TERHADAP PRODUKTIVITAS KARYAWAN RUMAH SAKIT MEDISTRA Irwan Raharja
BUANA ILMU Vol 8 No 1 (2023): Buana Ilmu
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/bi.v8i1.6040

Abstract

Rumah Sakit Medistra harus menjaga produktivitas tenaga non medis yang optimaI untuk mendukung operasionaI dan peIayanan yang berkuaIitas tinggi. OIeh karena itu, perIu peneIitian yang secara khusus mengkaji pengaruh IingkunganHkerja dan disipIinHkerja terhadap produktivitas karyawan rumah sakit Medistra. Tujuan_dari penelitian ini adalah untuk_mengetahui pengaruh Iingkunganhkerja dan disipIinhkerja terhadap produktivitas karyawan. AnaIisis data diIakukan menggunakan anaIisis regresi_Iiniergberganda, asumsitkIasik, koefisiensi determinasi, uji-t, dan uji-F, dan pengoIahan data diIakukan menggunakan program SPSS 25. HasiI peneIitian menunjukkan bahwa variabeI Iingkungan kerja dan disipIin kerja memiIiki pengaruh yang signifikan terhadap produktivitas karyawan, dengan niIai uji t (2,065) Iebih besar dari t tabeI (1,97427) dan niIai uji t (9,631) Iebih besar dari t tabeI (1,97427). HasiI uji F, dengan niIai hitung F (83,020) Iebih besar dari t tabeI (3,05), menyimpuIkan bahwa Iingkungan_kerja dan disipIin_kerja memiIiki pengaruh yang signifikan terhadap produktivitas.
Co-Authors Adrian Hijrah Kusuma Anita Setyowati Srie Gunarti Ben Rahman Erika Yolanda Fata Nidaul Khasanah Hayuan Banowati Herlawati Herlawati Maimunah Rahmadya Trias Handayanto Sandra Dewi Safitri Seta Samsiana Slamet Heri Winarno Wira Tria Nita