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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Lestari Perdana Putri
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Library & Information Science

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Perubahan Kepemimpinan Idela di Era Kecanggihan Teknologi Sosial Media Lestari Perdana Putri; Nuri Aslami
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

The purpose of this research is to find out the ideal leadership change in the era of rapid technological sophistication, to find out how leadership changes in using social media to get closer to members, and also to become one of the requirements in completing courses from Change Management. Qualitative descriptive as method support in completing this research. Regarding data collection techniques using library research collection techniques. The results of this study indicate that social media in terms of its users can bring big changes. Social media also helps leaders create extraordinary ideas that result in good changes that can increase employee performance motivation and benefit all members in a company or organization. A leadership spirit is needed for a leader in the sense of having the intelligence to face the obstacles to existing changes, creating better changes, a soul that can keep up with changing times, a soul who understands changes in technological sophistication. Technology is a symbol of progress. One will not miss anything when he holds a technology.
Peran Viral Marketing sebagai Strategi Pemasaran melalui Media Sosial Tiktok Persfektif Islam Lestari Perdana Putri; Zuhrinal M. Nawawi
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Viral marketing is a marketing activity carried out via the internet, with virtual of mouth spreading information to the internet community. The reach of viral marketing is very wide to various countries with low costs. One of the internet marketing is through social media tiktok, because millennials spend a lot of time on tiktok, this is used by companies or businesses. This study uses qualitative research, with secondary data or previous research data relevant to this study. The purpose of this study is to determine the role of viral marketing as a social media marketing strategy for Tiktok from an Islamic perspective. The results of the study show that the viral marketing strategy as marketing is very effective because it is very minimal in cost and time, unlike other marketing. Viral marketing can also be done in Islam.
Co-Authors Nuri Aslami Zuhrinal M. Nawawi