Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jurnal Simki Economic Marketgram Journal
Fany Mulyono
Institut Manajemen Wiyata Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Dampak Media Sosial bagi Remaja Fany Mulyono
Jurnal Simki Economic Vol 4 No 1 (2021): Volume 4 Nomor 1 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v4i1.66

Abstract

Technology is currently developing very rapidly, especially the internet which is known as a social network. Such as eliminating distance, space and time and also being able to connect with anyone and anytime. Social media also brings many impacts, both positive and negative. Social media users are mostly teenagers and children who still need supervision, therefore the big impact is on them. Social media has positive impacts and benefits in the development of science and technology, for example making it easier to communicate, finding and accessing information, developing relationships, adding friends and so on, but on the other hand social media also has a negative impact on children and society. Teenagers like the change in attitude shown after they are addicted to social networks as they become lazy because they are too busy with their social networks, they also forget their obligations as students.
INTEGRATED MARKETING COMMUNICATION: HOW IMC METHOD BUILD A BRAND EQUITY: KOMUNIKASI PEMASARAN TERPADU: BAGAIMANA METODE IMC MEMBANGUN EKUITAS MEREK Andi Nurul Habibah; Fany Mulyono; Ce Gunawan
Marketgram Journal Vol. 1 No. 1 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.155 KB)

Abstract

Facing increasingly competitive competition, companies are required to be more innovative to developing the corporate image of the products that will be created in order to compete with competitors. In this literature it will be known that every form of marketing communication activity will always aim to contribute to brand equity and drive sales. To produce effective communication, it takes more than just marketing communication tools that have been used so far. This concept became the idea for creating a marketing strategy known as IMC (Integrated Marketing Communication). This literature will also explain how much influence the use of the right IMC strategy and variant has on the effectiveness of the message conveyed in increasing a company's brand equity. Because for companies, high brand equity will provide competitive advantage.
Co-Authors Andi Nurul Habibah Ce Gunawan