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STRATEGI PEMASARAN PRODUK SIMPANAN BRI BRITAMA JUNIO DALAM MENGHIMPUN DANA MASYARAKAT PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK KANTOR CABANG BINTARO Hadi Purwanto
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 9, No 02 (2020): KOMPLEKSITAS EDISI DESEMBER 2020
Publisher : ITB Swadharma

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Abstract

The growing banking sector and the presence of various products and services offered by other banks to satisfy and meet customer needs have encouraged BRI to always innovate on its products and services. This makes PT. BRI (Persero) Tbk Bintaro Branch seeks to develop various marketing strategies to attract and retain customers. The BRI BritAma Junio savings account is a tool that can attract the attention of child customers as well as parents to get in touch with BRI Bank. Increasing competition between banks in consumer banking, especially competition for meeting individual needs with a large number of diversification of deposit products, Bank BRI needs to develop products and create appropriate sales programs for customers. Diversification of savings products is the right strategy to seize market share, especially in the urban market, because the characteristics of the urban market tend to have many desires
PERKEMBANGAN DAN DAMPAK FINANCIAL TECHNOLOGY (FINTECH) TERHADAP PERILAKU MANAJEMEN KEUANGAN DI MASYARAKAT Hadi Purwanto; Delfi Yandri; Maulana Prawira Yoga
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 11, No 1 (2022): KOMPLEKSITAS EDISI JUNI 2022
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol11no1.220

Abstract

Fintech has emerged in Indonesia for various types of digital financial services since 2007. Fintech in Indonesia has penetrated various sectors, ranging from payments, lending, financial planning (personal finance), retail investment, crowdfunding, remittances, financial research, and others. This study aims to determine the development and impact of Fintech on the behavior of the Indonesian people in managing their finances. The research is a literature study with a descriptive qualitative approach to collect and evaluate research related to  Fintech in Indonesia. The results show that fintech has positive and negative impacts on society but also provides benefits to society. Fintech changes people's behavior in collecting, storing, and using money for transactions. For example, to get funds to develop a business and increase income, you can use Microfinancing Fintech, to borrow the money you can use Fintech P2P Lending Services, and for financial planning and investment, you can use Market Comparison and Investment types of Fintech.Fintech muncul di Indonesia untuk berbagai jenis layanan keuangan digital sejak 2007. Fintech di Indonesia telah merambah ke berbagai sektor, mulai dari pembayaran, peminjaman (lending), perencanaan keuangan (financial planner), investasi ritel, pembiayaan (crowdfunding), remitansi, riset keuangan, dan lain-lain. Penelitian ini bertujuan mengetahui perkembangan dan dampak yang ditimbulkan dari fintech kaitannya dengan perilaku masyarakat Indonesia dalam mengelola keuangannya. Penelitian bersifat studi literatur dengan pendekatan kualitatif deskriptif untuk mengumpulkan serta mengevaluasi penelitian yang terkait pada topik fintech di Indonesia. Hasil penelitian menunjukan bahwa fintech memiliki dampak positif dan negatif di masyarakat namun juga memberikan manfaat bagi masyarakat. Fintech mengubah perilaku masyarakat dalam mengumpulkan, menyimpan, dan menggunakan uangnya untuk bertransaksi. Contohnya untuk memperoleh dana untuk mengembangkan usaha dan menambah penghasilan dapat menggunakan fintech jenis microfinancing, sedangkan untuk meminjam uang dapat menggunakan fintech P2P Lending Service serta kalau untuk perencanaan keuangan dan investasi dapat menggunakan fintech jenis Market Comparison dan Investment.
DAMPAK COVID 19 TERHADAP PERKEMBANGAN PASAR MODAL INDONESIA Delfi Yandri; Dhenok Darwanti; Hadi Purwanto
REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Vol 3, No 2 (2022): REMITTANCE DESEMBER 2022
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/remittance.vol3no2.274

Abstract

The world economy is slowly starting to move to catch up, which was paralyzed by Covid, and Indonesia is no exception. Investors tend to choose to wait and see, meaning they hold their investments and wait for the right moment to make transactions, this is because Covid 19 has caused a decline in the JCI at 6300 has fallen drastically to 3900. So this also causes a decrease in activity transactions in the Indonesian capital market. The research was carried out to analyze the impact of the Covid-19 Pandemic on the Indonesian Capital Market. The research uses descriptive and verification methods with the sample in this study, namely the Covid-19 Pandemic data as a dummy variable for Capital Market using data from the Jakarta Composite Index (IHSG). Based on the results of the linear regression statistical test, the following results were obtained: significant and negative to the Indonesian Capital Market. The results of this study are proposed to be able to contribute to society, which holds Capital Market policies and supervisory institutions regarding the importance of capital market inclusiveness in Indonesia.Ekonomi dunia perlahan-lahan mulai bergerak untuk mengejar ketertinggalan yang sempat lumpuh karena Covid, tidak terkecuali di Indonesia. Pelaku investor cenderung memilih wait and see, artinya mereka menahan investasi mereka dan menunggu saat yang tepat dalam melakukan transaksi. Hal ini disebabkan Covid 19 telah  menyebabkan penurunan IHSG di angka 6300 jatuh drastis ke titik 3900.  Sehingga hal ini berakibat kepada penurunan aktivitas transaksi di pasar modal Indonesia. Penelitian dilaksanakan dengan tujuan untuk menganalisis dampak Pandemi Covid-19 terhadap  perkembangan pasar modal Indonesia. Metode penelitian menggunakan metode deskriptif dan verifikatif dengan sampel dalam penelitian ini yaitu data selama pandemi Covid-19 sebagai variabel dummy terhadap perkembangan pasar modal yang diproyeksikan dengan Indeks Harga Saham Gabungan (IHSG). Berdasarkan hasil uji statistik regresi linier diperoleh hasil bahwa pandemi Covid-19 mempengaruhi dengan signifikan dan negatif terhadap perkembangan pasar modal Indonesia. Hasil dari penelitian ini diusulkan dapat memberikan sumbangsih terhadap masyarakat, terutama pemegang kebijakan dan lembaga pengawas pasar modal mengenai pentingnya inklusivitas pasar modal di Indonesia.
SOSIALISASI DAN PELAYANAN PEMBERIAN VAKSIN COVID-19 DOSIS 1, 2 DAN BOOSTER UNTUK DEWASA DAN LANSIA Teddy Rochendi; Ahmad Fitriansyah; Hadi Purwanto; Evi Okli Lailani; Rosalina Ayudia
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 1, No 02 (2023): SWADIMAS EDISI JULI 2023
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol1no02.374

Abstract

The distribution of the Covid-19 vaccine, both primary and booster doses, is intended to provide artificial immunity against the virus that causes Covid-19, reduce the severity of the Covid-19 virus infection and simultaneously create herd immunity. The purpose of implementing this Community Service activity is to assist the role of the Indonesian government in reducing the impact of the Covid-19 pandemic and breaking the chain of transmission of Covid-19 in Indonesia through the provision of Covid-19 vaccine services. The activity was carried out in collaboration with partners from the Kepolisian Sektor Pamulang which provided health workers and vaccines. The object of this vaccination activity is employees and residents around the Swadharma Pondok Cabe Institute of Technology and Business campus environment, namely 104 persons.Pemberian vaksin Covid-19 baik dosis primer maupun booster pada dasarnya dimaksudkan untuk memberikan kekebalan buatan terhadap virus penyebab Covid-19, mengurangi keparahan akibat infeksi virus Covid-19 dan sekaligus menciptakan herd immunity. Tujuan pelaksanaan kegiatan pengabdian kepada masyarakat ini adalah membantu peran pemerintah Indonesia dalam mengurangi dampak pandemi Covid19 serta memutus mata rantai penyebaran Covid-19 di Indonesia melalui kegiatan pelayanan pemberian vaksin Covid-19. Kegiatan dilaksanakan melalui kerjasama dengan mitra kegiatan dari Kepolisian Sektor Pamulang yang menyediakan tenaga kesehatan dan vaksin. Sasaran kegiatan vaksinasi ini adalah para karyawan dan warga di sekitar lingkungan kampus Institut Teknologi Dan Bisnis Swadharma Pondok Cabe yaitu sebanyak 104 orang