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All Journal Journal of Tourism Sustainability Industrial Research Workshop and National Seminar
Annisa Rachman
Politeknik Negeri Bandung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Information adoption on social Media: How does it affect travel intention? Lessons from West Java Wahyu Rafdinal; Lina Setiawati; Annisa Rachman
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

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Abstract

The ability of social media in today's digital age has been significantly developed because it has become a very important communication tool to connect with others or to know good information about products or services. One of the products that consumers adopt on social media is travel products. But information about tourist destinations on social media is not enough to be adopted by consumers to visit intention. Thus, this study aims to identify the influence of user-generated content (UGC) on social media using the information adoption model through argument quality, source credibility, perceived usefulness, and information adoption in increasing travel intention to the tourist destination in West Java. This research has conducted by accepting travel information related to social media using a sample of 404 respondents. The survey was conducted using online questionnaires and processed using the SmartPLS application for testing models and hypotheses. The results of this study showed that the entire relationship of variables showed positive results to travel intention. Information from social media through the quality of information and credibility of information plays a significant role in influencing travel intention.
Pengaruh Informasi UGC dari Media Sosial pada Minat Berwisata di Destinasi Wisata Jawa Barat Annisa Rachman; Lina Setiawati; Wahyu Rafdinal
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

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Abstract

Pengaruh Informasi UGC dari Media Sosial pada Minat Berwisata di Destinasi Wisata Jawa Barat
Information adoption on social Media: How does it affect travel intention? Lessons from West Java Wahyu Rafdinal; Lina Setiawati; Annisa Rachman
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i1.33

Abstract

The ability of social media in today's digital age has been significantly developed because it has become a very important communication tool to connect with others or to know good information about products or services. One of the products that consumers adopt on social media is travel products. But information about tourist destinations on social media is not enough to be adopted by consumers to visit intention. Thus, this study aims to identify the influence of user-generated content (UGC) on social media using the information adoption model through argument quality, source credibility, perceived usefulness, and information adoption in increasing travel intention to the tourist destination in West Java. This research has conducted by accepting travel information related to social media using a sample of 404 respondents. The survey was conducted using online questionnaires and processed using the SmartPLS application for testing models and hypotheses. The results of this study showed that the entire relationship of variables showed positive results to travel intention. Information from social media through the quality of information and credibility of information plays a significant role in influencing travel intention.
Co-Authors Lina Setiawati Wahyu Rafdinal