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Iswandi Sukartaatmadja
Institut Bisnis dan Informatika Kesatuan
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Pengaruh Sales Promotion Terhadap Hasil Penjualan Studi Kasus pada PT. Ultrajaya Milk Industri Sujana, Sujana; Sukartaatmadja, Iswandi
Jurnal Ilmiah Kesatuan (JIK) Vol 10, No 1 (2008): Jurnal Ilmiah Kesatuan
Publisher : STIE Kesatuan

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Abstract

Penelitian dilakukan untuk mengetahui kegiatan sales promotion terutama sampai sejauh mana pengaruh biaya sales promotion terhadap hasil penjualan perusahaan. Berdasarkan hasil perhitungan pengelolaan dan penganalisaan data yang dilakukan, diperoleh hasil untuk koefisien korelasi sebesar 0,98 hal ini menunjukan adanya hubungan yang kuat dan positif antara sales promotion dengan hasil penjualan dan untuk koefisien determinasi diperoleh hasil t hitung > ttabel (24.5 > 6.314), hal ini menunjukan bahwa sales promotion berpengaruh secara signifikan terhadap hasil penjualan dan untuk perhitungan regresi diperoleh hasil Y = 7861512.779 +18.339x yang memiliki arti adanya hubungan yang fungsional antara sales promotion (X) dengan hasil penjualan (Y) , dimana setiappeningkatan satu satuan X yang dianggap konstan. Melalui analisa regresi korelasi bahwa tingkat volume penjualan yang diperoleh perusahaan tidak selalu mengalami peningkatan namun ada kalanya mengalami penurunan. Dari kegiatan sales promotion yang telah dilakukan perusahaan mampu mempertahankan dan meningkatkan kualitas tenaga penjualnya, dan diharapkan perusahaan dapat melakukan penjualan dan pemasaran secara lebih baik, dan memberikan pengaruh yang cukup besar bagi manajemen untuk mencapai tingkat efisiensi yang diharapkan.
Pengaruh Disiplin Kerja, Lingkungan Kerja, dan Semangat Kerja terhadap Prestasi Kerja Warga SMP Perintis, Kecamatan Pancoran Mas Kota Depok Soelehan, Aan; Sukartaatmadja, Iswandi
Jurnal Ilmiah Ranggagading (JIR) Vol 9, No 1 (2009): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

Work discipline, work environment, and work spirit variables have significant influence towards teachers and employees’ performance at SMP Perintis, Pancoranmas Subdistrict, Depok municipality. F-count is higher than F-table (5,118 > 3,13). Work spirit has dominant influence towards teachers and employees’ performance (t-count > t-table). Work discipline has significant influence towards performance (t-count 2,295 > t-table 1,729 by means of test point α = 5%). It means that significant influence abides. By reliability as high as 1,729, performance can be increased as high as 0,4032.Work environment variable has just low influence towards performance (t-count 0,433 < t-table 1,729 by means of test point α = 5 %). Job satisfaction variable has significant influence towards performance (t-count 2,759 < t-table 1,729 by means of test point α = 5%). Key Words : Work discipline, work environment, and work spirit;
Pengaruh Arus Kas Operasi dan Laba Akuntansi terhadap Tingkat Keuntungan dan Likuiditas Saham Emiten Sektor Keuangan di Bursa Efek Jakarta Sukartaatmadja, Iswandi
Jurnal Ilmiah Ranggagading (JIR) Vol 5, No 2 (2005): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

Penelitian ini bertujuan untuk mempelajari dan menganalisis pengaruh arus kas operasi dan laba akuntansi terhadap tingkat keuntungan dan likuiditas saham sektor keuangan di Bursa efek Jakarta. Hasil dari analisis hipotesis menunjukkan bahwa arus kas operasi memiliki pengaruh yang lebih besar terhadap tingkat keuntungan, disisi lain laba akuntansi memiliki pengaruh yang lebih besar terhadap likuiditas saham. Artinya, perusahaan mengumumkan kecenderungan arus kas yang lebih baik untuk mencapai tingkat keuntungan yang lebih baik juga dan perusahaan mengumumkan kecenderungan keuntungan yang lebih besar untuk mencapai peningkatan volume perdagangan saham. Namun tes hipotesis menunjukkan hasil yang tidak signifikan. Keywords : Arus Kas Operasi; Laba Akuntansi; Likuiditas Saham.
Pengaruh Promosi Melalui Media Brosur Terhadap Citra Merek (Studi Kasus pada PT Bogor Raya Development) (Studi Kasus pada PT Bogor Raya Development) Sukartaatmadja, Iswandi; Suryanadi, Andri
Jurnal Ilmiah Ranggagading (JIR) Vol 11, No 2 (2011): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Abstract

Promotion activity is important thing to communicate a products or services present to consument, and usually was a first step for company to show their products to people in wide ways, so products which has been produce can be well known and to compete with another competitor, this matter very realized by PT. Bogor Raya Development as property company. Therefore an important function of promotion, then PT. Bogor Raya Development have been initiative to make a media as be a part of it. There is a brochure which is has been choosen by PT. Bogor Raya Development as become one of promotion media, its because can be so simple and efficient to representative company products. This research attemted to know how far promotion influence pass by brochure media towards PT. Bogor Raya Development brand image, beside that to know how brand image of PT. Bogor Raya Development and also to know how tight between promotion by brochure towards PT. Bogor Raya Development brand image, this research was done in PT. Bogor Raya development which is located in Perumahan Danau Bogor Raya 16143. The result of this research shows that PT. Bogor Raya Development already done promotion activity by brochure, and result of analytical regression had a result for Y = 22.23 + 0.512(x) with brochure factor x = 1, is 22.742 and if brochure factor was increased by 100 times, constantly the value of Y = 73.43, from the analytical regression Ho has been refused and Ha has accepted because t observe (6.124) > t observe ½ (1.661). The result of analytical correlation shows there is had a strong relation and positif between brochure and brand image, where value from analytical correlation was 0.512, after significance test has done result of t observe (6.124) > t table (1.661), this thing has been approved Ho which is made a statement there is no relation between brochure and brand image has been refused, and Ha which is made a statement there is a relation between brochure and brand image has been accepted. Beside that determinate coefisient to measure brochure contribute towards brand image have a result that brochure had only 27.7 % contribution and rest 72.3% contribution was influence by another factor
Analisis Kebijakan Keuangan Jangka Panjang (Studi Kasus Pada Perusahaan PT. Multistrada Arah Sarana, Tbk) Naland, Harley; Sukartaatmadja, Iswandi
Jurnal Ilmiah Manajemen Kesatuan Vol 7 No 2 (2019): JIMKES Edisi Agustus 2019
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.481 KB) | DOI: 10.37641/jimkes.v7i2.229

Abstract

PT Multistrada Arah Sarana, is one of the companies from Indonesia whose products have met the needs of both domestic and overseas. However, in the past 5 years, the company which is often abbreviated as MASA has experienced a decline in sales which has an impact on Indonesia's economic condition. This study is intended to look at what factors cause a decline of the MASA company by looking at the data within a period of 5 years. Based on the Z-score analysis for the years 2012-2016 obtained a result of 1.80, meaning that it is predicted that MASA has the risk of bankruptcy for some future periods.
Pengaruh Atribut Produk Herbal Terhadap Kepuasan Pelanggan Sad, Raden Irwan; Sukartaatmadja, Iswandi
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.412 KB) | DOI: 10.37641/jimkes.v1i3.274

Abstract

Given the company's product attributes can know how much the level of customer satisfaction the company's products. To that end, the company has its own unique way and in a typical product attributes that customers will feel satisfied when buying products. Marketing activities can be done by improving and providing innovation to the product will be in production. Where products are manufactured must have a good product attributes in accordance with customer expectations, and creating customer satisfaction. This study aims to know the attributes of Herbal Products manufactured by Raudhoh. To find out the customer satisfaction in taking Herbal Products from Raudhoh. To determine the effect of product attributes on customer satisfaction Herbal Products Brand Raudhoh Raudhoh on international companies. The results showed the customer satisfaction of international raudhoh herbal products is 9.781. The calculated value of the correlation coefficient of 0.676 is obtained which means that there is a significant relationship with the closeness of the relationship strong and positive relationship between product attributes to customer satisfaction. the results obtained from the coefficient of determination 0.457, which means that the community has a contribution of 45.7% in creating customer satisfaction, and the rest is influenced by other factors Keywords: product attributes, customer satisfaction
Pengaruh Capital Adequacy Ratio, Non Performing Loan, Biaya Operasional Dan Pendapatan Operasional Terhadap Pertumbuhan Laba Bank Guicheldy, Abraham; Sukartaatmadja, Iswandi
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.496

Abstract

Bagi para pemakai laporan keuangan dan pelaku bisnis dalam pengambilan keputusan ekonomi membuthkan informasi tentang kondisi dan kinerja keuangan perusahaan. Analisis rasio keuangan merupakan alternative untuk menguji apakah rasio-rasio keuangan bermanfaat untuk melakukan prediksi terhadap perubahan laba di masa mendatang. Rasio CAR, NIM, NPL, LDR, BOPO, Pertumbuhan Laba dan kualitas aktiva produksi merupakan pengukur kemampuan untuk memprediksi perubahan Laba. Para pemakai laporan keuangan dan pelaku bisnis dalam menilai suatu perusahaan perbankan tidak hanya melihat laba yang dihasilkan dalam satu periode melainkan secara kontinyu memantau perubahan laba dari tahun ke tahu. Dalam penulisan ini, penulis menganalisis ada tidaknya pengaruh dari variable Capital Adequacy Ratio (CAR), variable Non Performing Loan (NPL) dan variable Biaya Operasional Pendapatan Operasional (BOPO) terhadap pertumbuhan Laba pada Bank umum yang terdaftar di Bursa Efek Indonesia. Populasi dari penelitian ini adalah 6 (enam) Bank umum yang terdaftar di Bursa Efek Indonesia seperti PT. Bank Central Asia, Tbk., PT. Bank Rakyat Indonesia (Persero), Tbk., PT. Bank Mandiri (Persero), Tbk., PT. Bank CIMB Niaga, Tbk., PT. Bank Negara Indonesia (Persero), Tbk., dan PT. Bank Tabungan Negara (Persero). Laporan keuangan secara lengkap telah dipublikasikan selama 5 tahun. Data penelitian yang digunakan merupakan data sekunder yang diperoleh dari laporan keuangan publikasi Bank tahun 2014 sampai dengan 2018. Pengujian hipotesis penelitian digunakan teknik analisis linear berganda, Analisis Korelasi, dan uji asumsi klasik dengan alat bantu SPSS versi 2.5. Hasil penelitian menunjukan bahwa variable Capital Adequacy Ratio (CAR) berpengaruh positif dan tidak siginifikan terhadap Pertumbuhan Laba sebesar 0,394, Non Performing Loan (NPL) berpengaruh positif dan tidak signifikan terhadap Pertumbuhan Laba sebesar 0,940 dan Biaya Operasional Pendapatan Operasional (BOPO) berpengaruh negative dan signifikan terhadap Pertumbuhan Laba sebesar 0,007. Kata kunci: CAR, NPL, BOPO, Pertumbuhan Laba.
Analisis Peran Kinerja Customer Service Dan Teller Terhadap Kepuasan Nasabah Bank Evalin, Zuziana Zesaria; Sukartaatmadja, Iswandi; Mulyadi, Muhammad Noorman
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.767

Abstract

The principal problem of this study is Whether the role performance of customer service will increase customer satisfaction at Bank BJB Leuwiliang Bogor District? 1) what Is the role of the performance of the teller will increase customer satisfaction at Bank BJB Leuwiliang Bogor District? 2)what Is the role of the performance of the customer service and tellers to improve customer satisfaction of Bank BJB Leuwiliang Bogor District? . The purpose of this study, namely: 1) To find out whether the role performance of customer service will increase customer satisfaction at Bank BJB Leuwiliang Bogor Regency. 2)To find out whether the role performance of the teller will increase customer satisfaction at Bank BJB Leuwiliang Bogor Regency. 3)To find out whether the role performance of customer service and teller will increase customer satisfaction at Bank BJB Leuwiliang Bogor.This research use approach of kualititatif, and the analysis used is multiple linear regression . The sampling technique used is by distributing questionnaires to 100 customers of BJB Leuwiliang with the hope of answers the results of the questionnaires the customer can determine the performance of the customer service and tellers to improve customer satisfaction BJB Leuwiliang. Based on the results of this study, prove that the value R of 0.797 indicates the relationship between the variables of role performance of customer service and teller to the satisfaction of the customer is significant , the Variable Role Performance of Customer Service to the Satisfaction of the Customer Based on the results of testing for X1, i.e., the Role Performance of Customer Service obtained t count value that is 4.147, which means t count > t table (4.147 >2.01174) . And sig t < 0.05 (0.00 < 0.05). Then Ho is rejected and Ha accepted, so it can be concluded that the partial variables Role Performance of Customer service have a significant influence on the variable Customer Satisfaction. Variable Role Performance of the Teller to the Satisfaction of the Customer Based on the results of testing for X2, i.e., the Role Performance of the Teller obtained by value t calculate namely 3.242 which means t count > t table (3.242 > 2.01174). And sig t < 0.05 (0.002 < 0.05). Then Ho is rejected and Ha accepted, so it can be concluded that the partial variables Role of the Performance of the Teller has a significant influence on the variable Customer Satisfaction. Keywords : Customer Service, Tellers, Customer Satisfaction
PENGARUH KUALITAS JASA PELAYANAN DAN KUALITAS JASA CETAK TERHADAP KEPUASAN PELANGGAN Sukartaatmadja, Iswandi; Rifqy, Dihya Nur
Jurnal Ilmiah Manajemen Kesatuan Vol 3 No 3 (2015): JIMKES Edisi Desember 2015
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v3i3.829

Abstract

This research is aimed at investigating the effect of service quality on consumers ' satisfaction. Using quantitative approach as the method, there are 100 respondents in this research. There are two independent variables and one dependent variable. First independent variable is service quality and second independent variable is printing quality and the dependent variable is customer satisfaction. This research uses multiple regression linear method. The equation of the regression is Y=2,089+0,323+0,466. First independent variable 's value is 3,917 and the second Independent variable 's value is 4,465 which means there are positive and significant effect for customer satisfaction. Simultaneous hypothesis and partial hypothesis tests show significant and positive results from the independent variables to dependent variable. Keyword: Service Quality and Printing Quality to Customer Satisfaction
PKM Kegiatan Outbound & Team Building Bagi Karyawan BPR Mandiri Sukartaatmadja, Iswandi; Muktiadji, Nusa
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 1 (2020): JADKES Edisi Juli 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.867 KB) | DOI: 10.37641/jadkes.v1i1.337

Abstract

Kegiatan Outbound & Team Building bagi Karyawan BPR Mandiri merupakan salah satu metode pembelajaran modern yang memanfaatkan keunggulan alam. Para peserta yang mengikuti kegiatan ini tidak hanya dihadapkan pada tantangan intelegensia, tetapi juga fisik dan mental. Dan ini akan terus terlatih menjadi sebuah pengalaman yang membekali dirinya dalam menghadapi tantangan yang lebih nyata. Begitu pula dalam menghadapi persaingan dikehidupan sosial masyarakat. Program Outbound & Team Building dirancang bagi organisasi atau perusahaan yang ingin meningkatkan atau membangun sikap kepemimpinan dan kerjasama kelompok dalam diri karyawan dalam suatu perusahaan atau anggota dalam suatu organisasi. PKM ini merupakan bentuk Kerjasama STIE Kesatuan dengan BPR Mandiri dengan melaksanakan kegiatan Team Building yang dipadu dengan konsep acara Outbound untuk mengembangkan dan memperkuat sinergi kerja karyawan BPR Mandiri. Pasca PKM, karyawan BPR Mandiri membentuk komitmen bersama untuk bekerja bersama-sama mengembangkan perusahaan untuk mencapai tujuan bersama. Beberapa rencana kerja kelompok dikembangkan bersama.
Co-Authors Aan Soelehan Andri Suryanadi Bhandan Ariziq Evalin, Zuziana Zesaria Geeta Maharani Sumantri Guicheldy, Abraham Heri Sastra Marwan Effendy Maulvi Novia Lestari Muhammad Noorman Mulyadi Mulyadi, Muhammad Noorman Naland, Harley Nusa Muktiadji Pristalia Arisha Putri Raden Irwan Sad Rifanny Maulana Rifqy, Dihya Nur Samuel Sumantri Soei Khim Sujana Sujana Tasya Amanda Zuziana Zesaria Evalin