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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Muhammad Husni Ritonga
Department of Social Science, Universitas Islam Negeri Sumatera Utara Medan
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Representation Of “Ghibah” In The Film Tilik (Short Movie 2018) Eka Aprilia; Muhammad Husni Ritonga; Faisal Riza
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022)
Publisher : Pena Cendekia Insani

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This research is entitled “Representation of "Ghibah" in the TILIK Film (Short Movie 2018)". The purpose of this study was to find out how the representation of backbiting in the TILIK film (Short Movie 2018). The theory used in this research is Representation Theory. The object of this research is the film TILIK. This study uses a two-stage Roland Barthes semiotic analysis method in which researchers can better understand the meaning of denotation, the connotation obtained in the TILIK film, with visuals as a representation of the dialogue which is the marker in this study. The researcher explained the data analysis with visual as a signifier and audio as a marker then explained the meaning of denotation and connotation. The results of this study describe the social reality that often occurs and is carried out by the community, namely backbiting other people or "backbiting".
Image Representation Of Men In Tokopedia X BTS Advertising: Waktu Indonesia Belanja Sri Herrawati; Muhammad Husni Ritonga; Zuhriah
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022)
Publisher : Pena Cendekia Insani

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This research is entitled "The Representation of Male Image in Tokopedia X BTS Advertisement: Indonesian Shopping Time". The purpose of this study is to find out how the meaning of denotation and connotation contained in the advertisement and how the meaning of the image of men in the advertisement of Tokopedia X BTS: Indonesian Shopping Time is. The theory used in this research is Representation Theory. The object of this research is Tokopedia's video advertisement. This study uses Roland Barthes' semiotic analysis method in which researchers can better understand the meaning of denotation, connotation, and the meaning of male images in Tokopedia advertisements through expressions, body language, clothing, and taking pictures from the Tokopedia advertising model. The findings from the research that has been done regarding the image of men in Tokopedia advertisements are that men are depicted with clean white faces, tall, and graceful. The end of the 1900s to the 2000s a new term emerged, namely the new masculinity. With this, it presents a unique and interesting blend that can open the world's eyes to the stereotypes about the masculine imagination that have been formed for a long time. Where men used to emphasize muscle, power, and disorganized style. Compared to today's men like Tokopedia's advertising models, the image displayed is friendly, stylish, unrelated to violence, and sensitive to the feelings around them.
Co-Authors Eka Aprilia Faisal Riza Sri Herrawati Zuhriah