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Isman
Universitas Muara Bungo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN LISTRIK PRABAYAR PT.PLN (PERSERO) RAYON BANGKO KABUPATEN MERANGIN Isman
Jurnal Ekonomi Manajemen Vol 15 No 1 (2020): Jurnal Manajemen Sekolah Tinggi Ilmu Ekonomi Cirebon Vol. 15 No. 1 Juni 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Cirebon

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Abstract

This study aims to see the alarms seen by simultaneous sound and the perception of the price of customer satisfaction of prepaid electricity PT. PLN (Persero) District Bangko Merangin Regency. The population in this study were 46,855 respondents and the sample was 100 respondents using the Slovin formula. The sampling technique is purposive sampling. Based on the results of multiple linear regression analysis, the equation Y = 10,164 + 0,264 X1 + 0,747 X2 + e. Test results of all variables have a positive and significant effect on customer satisfaction. Meanwhile, the results of the F test of all variables simultaneously have a significant effect on customer satisfaction for Prepaid Electricity PT PLN (Persero) Rayon Bangko Regency Merangin. The coefficient of determination (R2) of 0.711 indicates that product quality and price perception have a positive and significant effect of 71.1 percent on customer satisfaction for prepaid electricity PT. PLN (Persero) District Bangko Merangin Regency. And other factors not examined in this study had a positive and significant effect of 28.9 percent.
Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Dalam Meningkatkan Word Of Mouth Produk Sepeda Motor Honda Di Kecamatan Pelepat Kabupaten Bungo Isman
Jurnal Ekonomi Manajemen Vol 14 No 3 (2019): Jurnal Manajemen Sekolah Tinggi Ilmu Ekonomi Cirebon
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Cirebon

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Abstract

ABSTRACT This study aims to see the effect of product influence on consumer satisfaction in increasing the promotion of Honda motorbikes in Pelepat District, Bungo Regency. The population in this study may be 3922 respondents and the sample may be 98 respondents. The sampling technique was purposive sampling. Based on the results of the calculation of the significance of each path, it shows the t-count value of the product quality variable (X) = 12.066 and customer satisfaction (Y1) is greater than t-table = 1.982 and the significance value (α) = 0.000 is smaller the significance value (α) ) = 0.05 so that it can be stated that it can be stated that each pathway has a significant effect, both the effect of product quality (X) on customer satisfaction (Y1) and the effect of customer satisfaction (Y1) on the Word of Mouth (Y2). While the results of the path calculation indirectly show that the effect of product quality (X) on Word of Mouth (Y2) through customer satisfaction (Y1) is = 0.776 x 0.624 = 0.484 that the effect of product quality can increase word of mouth mediated by consumer satisfaction with the product. Honda motorbikes in Pelepat District, Bungo Regency, amounting to 0.484.
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