Article Per Year (5 Year)
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This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Komm Pechinthorn
Rajamangala University of Technology Krungthep
Economics, Econometrics & Finance

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THE IMPACT OF CORPORATE CULTURE ON CHINESE CATERING: A CASE STUDY Li Rong Hui; Komm Pechinthorn; Nico Irawan; Patida Limchaicharoen
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2951

Abstract

This paper aims to discuss the impact of corporate culture on a company and how better to align corporate culture with the firm's development. The corporation's mission, purpose, spirit, values, and business philosophy contribute to developing the corporate culture. Corporate culture is the essence of an organization and an irrepressible engine of growth. It is dense with information and is concentrated on the company's values and spirit. Corporate culture is centered on values. If the corporate culture is exhibited through common behaviors, it will have a distinct competitive advantage and rapid growth. As the research object, we explained the fundamental theory of enterprise culture, the construction of Haidilao enterprise culture following the management present situation investigation questionnaire results, and the structure of Haidilao enterprise culture following the questionnaire results. Haidilao has made remarkable strides in the last decade as a result of its corporatization achievements. However, Haidilao's present corporate culture management challenges are affecting the company's growth significantly.
FACTORS INFLUENCING PURCHASE INTENTION TOWARD ONLINE FOOD DELIVERY SERVICE: THE CASE STUDY OF ELE.ME IN CHINA Wei Qian Qian; Arti Pandey; Tanawat Teepapal; Komm Pechinthorn; Jirangrug Samarkjarn
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3880

Abstract

his study investigates the factors that influence purchase intention of O2O food delivery application, Ele.me, in China. The determinants that were used in this study included; price, convenience, perceived usefulness, perceived ease of use, compatibility, and trust. Descriptive quantitative research was conducted through online survey. The questionnaire was conducted and selected from 418 respondents by using random sampling method. Multiple Linear Regression was applied for hypothesis testing. The result of this study showed that price, convenience, perceived usefulness, perceived ease of use, compatibility, and trust have significant and positive relationships with consumers' purchasing intentions for Ele.me. Furthermore, the findings revealed that convenience (β = 0.271, t = 3.664, p < 0.001) was the most influential factor on consumers’ purchasing intention of Ele.me online food delivery. Research suggestions and recommendations were provided.
Co-Authors Arti Pandey Jirangrug Samarkjarn Li Rong Hui Nico Irawan Patida Limchaicharoen Tanawat Teepapal Wei Qian Qian