Patida Limchaicharoen
Rajamangala University of Technology Krungthep

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Journal : International Journal of Economics, Business and Accounting Research (IJEBAR)

THE IMPACT OF CORPORATE CULTURE ON CHINESE CATERING: A CASE STUDY Li Rong Hui; Komm Pechinthorn; Nico Irawan; Patida Limchaicharoen
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2951

Abstract

This paper aims to discuss the impact of corporate culture on a company and how better to align corporate culture with the firm's development. The corporation's mission, purpose, spirit, values, and business philosophy contribute to developing the corporate culture. Corporate culture is the essence of an organization and an irrepressible engine of growth. It is dense with information and is concentrated on the company's values and spirit. Corporate culture is centered on values. If the corporate culture is exhibited through common behaviors, it will have a distinct competitive advantage and rapid growth. As the research object, we explained the fundamental theory of enterprise culture, the construction of Haidilao enterprise culture following the management present situation investigation questionnaire results, and the structure of Haidilao enterprise culture following the questionnaire results. Haidilao has made remarkable strides in the last decade as a result of its corporatization achievements. However, Haidilao's present corporate culture management challenges are affecting the company's growth significantly.