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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Arti Pandey
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Economics, Econometrics & Finance

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Journal : International Journal of Economics, Business and Accounting Research (IJEBAR)

 1 
FACTORS INFLUENCING PURCHASE INTENTION TOWARD ONLINE FOOD DELIVERY SERVICE: THE CASE STUDY OF ELE.ME IN CHINA Wei Qian Qian; Arti Pandey; Tanawat Teepapal; Komm Pechinthorn; Jirangrug Samarkjarn
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3880

Abstract

his study investigates the factors that influence purchase intention of O2O food delivery application, Ele.me, in China. The determinants that were used in this study included; price, convenience, perceived usefulness, perceived ease of use, compatibility, and trust. Descriptive quantitative research was conducted through online survey. The questionnaire was conducted and selected from 418 respondents by using random sampling method. Multiple Linear Regression was applied for hypothesis testing. The result of this study showed that price, convenience, perceived usefulness, perceived ease of use, compatibility, and trust have significant and positive relationships with consumers' purchasing intentions for Ele.me. Furthermore, the findings revealed that convenience (β = 0.271, t = 3.664, p < 0.001) was the most influential factor on consumers’ purchasing intention of Ele.me online food delivery. Research suggestions and recommendations were provided.
EFFECTS OF ORGANIZATIONAL SUPPORT, SUPERVISOR SUPPORT AND COWORKERS’ INTERPERSONAL HELPING BEHAVIOR ON EMPLOYEE JOB SATISFACTION: A CASE STUDY IN BANGKOK, THAILAND Arti Pandey; Saifon Chairungruang
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 02 (2020): IJEBAR, VOL. 04 ISSUE 02, JUNE 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i02.998

Abstract

Employees’ job satisfaction would lead to more productive working environment in organizations. This study aims to examine the effects of employee’s perception of organizational and supervisor supports as well as coworkers’ interpersonal helping behavior on job satisfaction. The survey is collected data from a total of 50 employees, who works in both private and public organizations in Bangkok, Thailand. The findings show that perceived organizational support, perceived supervisor support and coworkers’ interpersonal helping behavior have positive relationship with employee’s job satisfaction. The suggestions are that, the organizations should keep the employees’ satisfaction level by giving more feedback and reaction on their work apart from organizational support from supervisors. The supervisors also need to coach and help the subordinates in order to achieve their performance. The coworkers also play important role to their coworkers because good coworkers can create a good working environment. The coworkers need to help the coworkers who are still new in their roles, as well as can help when their coworkers suffer from job stress. Organizations should also inform all supervisors to support, coach and giving feedback on their subordinates’ work in order to reduce their job stress and increase job satisfaction.
Co-Authors Jirangrug Samarkjarn Komm Pechinthorn Saifon Chairungruang Tanawat Teepapal Wei Qian Qian