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All Journal At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Jurnal Studi Jurnalistik Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam
Pia Khoirotun Nisa
Faculty Of Da'wa And Communication Sciences State Islamic University (UIN) Syarif Hidayatullah
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PUBLISITAS POLITIK SEBAGAI UPAYA STRATEGI KOMUNIKASI POLITIK KANDIDAT PILKADA DKI JAKARTA TAHUN 2017 Pia Khoirotun Nisa
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 8 No. 1 (Juni 2017)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.917 KB)

Abstract

This paper attempts to explain Political Communication Strategy and Publicity Politics Jakarta governor candidate in local elections in 2017 DKI basically political communication and political publicity aims to increase the popularity and elektabilitas in the eyes of the public to take sympathy. There are various ways to increase the popularity and elektabilitas that is by utilizing naturally regular occurrence (pure publicity), utilizing extraordinary events (tie-in publicity), the third utilize the activities carried out third party (free ride publicity), and the latter publicity who buy space in the media (paid publicity). In the context of the elections, political communication strategies have a central role in the agenda of victory. A candidate in this case is not only relying on the popularity and position as incumbent candidate, but there are political communication strategies that can be applied in accordance with the conditions and the place where the contestation is held. There are three important things in political communication strategies must be owned the candidates are: First, social capital (Social Capital), Second, have the financial support, the Third, Network (Network). This network is divided into two: first, community networks, such as the majlis taklim, farmers and other community groups. Second, networks are deliberately formed.
Strategi Komunikasi OIC Youth Indonesia dalam Meningkatkan Kualitas Pemuda Muslim melalui Program Kepemimpinan Rahma Putri Rahayu; Pia Khoirotun Nisa
INTERAKSI PERADABAN: Jurnal Komunikasi dan Penyiaran Islam Vol 1, No 2 (2021)
Publisher : Fakultas Dakwah dan Ilmu Komunikasi, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.139 KB) | DOI: 10.15408/interaksi.v1i2.23891

Abstract

The Indonesian Islamic Cooperation Youth Organization is a youth organization that builds the quality of youth through leadership programs. As in IIYLS 2019, there are two agenda of activities, namely the OIC Model and YES. Methods in this research are qualitative. Data collection techniques consist of observation, interviews, and study documentation to be analyzed in the descriptive data analysis technique. Laurie J. Wilson and Joseph D. Odgen about the stages of communication strategy. There are four stages on Research, Action Plans, Communication and Evaluation. The results of this study indicate that the strategy research conducted by the Youth Organization of Indonesian Islamic Cooperation has been going well. This is evidenced by the formation of a leadership program team, coordination and cooperation with the government that is managed, the use of appropriate publication media, as well as the packaging of interesting activity programs.
Media Economics During The Pandemic: Study Case of Beritasatu TV Pia Khoirotun Nisa; Iis Iswatunnisa
Jurnal Studi Jurnalistik Vol 4, No 2 (2022): Jurnal Studi Jurnalistik
Publisher : Fidikom UIN Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jsj.v4i2.28968

Abstract

Penelitian ini bertujuan untuk menganalisis eksistensi salah satu stasiun televisi swasta yaitu BeritaSatu Tv dimasa pandemik. Metode yang digunakan adalah penelitian kualitatif deskriptif sedangkan metode pengumpulan datanya dengan wawancara mendalam dan sumber kepustakaan. Teori yang digunakan dalam peneltian ini adalah teori ekonomi media milik Robert G. Picard. Robert G. Picard menggaris bawahi bahwa studi ekonomi media mempelajari bagaimana tekanan ekonomi dan keuangan membawa dampak yang beragam kepada aktivitas, sistem, organisasi, dan perusahaan media serta telekomunikasi. Picard membagi tradisi yang berkembang didalam kajian ekonomi media menjadi tiga,yaitu; tradisi teoritis (theoretical), tradisi terpaan(applied), dan tradisi kritis (critical). Hasil penelitian menunjukkan bahwa masa pandemik ini sangat berpengaruh terhadap industri media yang salah satunya adalah media televisi, khususnya BeritaSatu TV. Yang dimana perusahaan melakukan beberapa hal untuk bisa mempertahankan eksistensinya, diantaranya melakukan koevolusi yaitu merambah kepada new media, lalu melakukan rasionalisasi yaitu pengurangan karyawan dan menekan angka pengeluaran pada produksi program yang membutuhkan biaya yang besar.
Co-Authors Iis Iswatunnisa Rahma Putri Rahayu