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Sadana Devica
Politeknik Universitas Surabaya
Economics, Econometrics & Finance

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Pengaruh Promosi Penjualan “Purchase With Purchase” Terhadap Motivasi Belanja Dan Keputusan Pembelian Sadana Devica
BIP's JURNAL BISNIS PERSPEKTIF Vol 11 No 1 (2019): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (945.794 KB) | DOI: 10.37477/bip.v11i1.9

Abstract

The aim of this study is to analyze the effect of "purchase with purchase" promotion on shopping motivation and consumer purchasing decisions. This research was conducted on 150 respondents by answering the questions posed in the questionnaire which was divided into three case simulations. Analysis of data processing in this study uses a regression method which includes correlationanalysis, t test and F test. The results of processing respondents' answers indicate that "purchase with purchase" promotion has a significant and positive effect on hedonic purchase motivation, utilitarian purchase motivation, and consumer purchasing decisions. In addition, the results of this study indicate that "purchase with purchase" promotions have a greater influence on utilitarian purchase motivation.
Pengaruh Technical Quality dan Functional Quality Terhadap Kepuasan Pengunjung Situs Yahoo! Sadana Devica
BIP's JURNAL BISNIS PERSPEKTIF Vol 6 No 1 (2014): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.531 KB) | DOI: 10.37477/bip.v6i1.71

Abstract

The purpose of this study is to investigate and analyze the effect of the variable quality of service to the satisfaction of both the Yahoo! site visitors simultaneously or partially, and to investigate the variable quality of service that the dominant influence on the Yahoo! site visitor satisfaction. This type of research is the explanatory research with a survey method. The independent variables consists of technical quality and functional quality, as well as the dependent variable is the Yahoo! site visitor satisfaction. The samples studied were students totaling 100 respondents. The results of multiple regression analysis showed that the quality of service significantly influence the Yahoo! site visitor satisfaction either simultaneously or partially. Technical quality and functional quality variables have a positive relationship or the direction of the Yahoo! site visitor satisfaction. From the analysis it can be seen that the technical quality of the dominant influence on the Yahoo! site visitor satisfaction.
Pengaruh Harga Diskon Dan Persepsi Produk Terhadap Nilai Belanja Serta Perilaku Konsumen Sadana Devica
BIP's JURNAL BISNIS PERSPEKTIF Vol 7 No 1 (2015): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.752 KB) | DOI: 10.37477/bip.v7i1.269

Abstract

This study aims to determine the effect of price discounts and product perception of the value of shopping and buying behavior of consumers to the category of fashion products. The research was carried out in a department store located in the shopping center Tunjungan Plaza Surabaya. A total of 100 respondents were volunteers in this study, while the limits studied fashion product categories include apparel, handbags, footwear (shoes, slippers and sandals), as well as accessories (glasses, jewelery and hats). The results of this study indicate that the price discount hedonic effect on consumer spending. Similarly, the product may increase the perception variable hedonic shopping. Furthermore a positive effect was also shown in the variable perception of consumer products for the shopping utilitarian, hedonic and utilitarian shopping and have a positive influence on consumer buying behavior in a department store.
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