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All Journal Enrichment : Journal of Management INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Dadan Ramdhan
STIMIK ESQ
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Influence of Tiktok Marketing Content And Halal Awareness on Purchasing Decisions With Bpom Attributes as Intervening Indriyana Eka Salasbila; Dadan Ramdhan
International Journal of Education, Information Technology, and Others Vol 5 No 1 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6578761

Abstract

The emergence of the Tiktok application makes consumers spend as much as 52 minutes to see the content on the application, one of which is the world of beauty. For business people, this application is very profitable because it can increase interest by as much as 70% every month. With the large number of Muslims in Indonesia, Muslim women are faced with several things before buying a beauty product such as its halalness and the content in it. One of them is the BPOM attribute listed on the product as information to consumers. However, LPPOM MUI stated that there are still many people who do not understand about the BPOM regulation because the public thinks that when it is certified bpom then it is halal, but not necessarily. This study was conducted to look at the influence of Tiktok marketing content and consumer halal awareness on purchasing decisions to be mediated by BPOM Attributes on Scarlett Whitening products. This type of research uses quantitative methods with descriptive statistical approaches, multiple linear analysis and path analysis (to find out the influence of mediation). The study used data from 125 Muslim respondents with the dissemination of questionnaires in the form of likert scales as primary data. Data processing uses SPSS Version 25 and sobel tests to calculate the influence of mediation. The results of this study show that the influence of (1) Tiktok marketing content has a direct effect on BPOM's attributes. (2) Halal Awareness has no influence on BPOM attributes. (3) Tiktok marketing content directly affects purchasing decisions. (4) Halal awareness has no influence on purchasing decisions. (5) BPOM attributes directly affect purchasing decisions. (6) BPOM attributes have no mediating influence on Tiktok's marketing content on purchasing decisions. (7) BPOM attributes do not have a mediating effect on halal awareness of purchasing decisions
Analysis of the Effect of Current Ratio, Debt to Equity Ratio, Return on Assets, and Company Size on Derivative Hedging Decision Making in Pharmaceutical Companies Windy Pujana; Dadan Ramdhan; Danang Indrajaya
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.322 KB) | DOI: 10.35335/enrichment.v12i4.567

Abstract

This study aims to examine the effect of current ratio, debt to equity ratio, return on assets, and firm size on derivative hedging decision making in pharmaceutical companies listed on IDX 2010-2019. The population of this study is 11 companies. Purposive sampling is used as a sampling technique and obtained 10 companies as samples. The data collection technique is carried out by documentation study of Financial Statements and Notes to the Financial Statements in Annual Report 2010-2019 of each sample company obtained from the IDX website (idx.co.id) and the websites of each sample company. The data analysis technique used is logistic regression. The results of this study indicate that there is no significant effect of current ratio, debt to equity, and return on assets on derivative hedging decision making and there is positive and significant effect of firm size on derivative hedging decision making. Therefore, if firm size (total assets) is relatively higher compared to other pharmaceutical companies, the company should consider doing derivative hedging more because the company is more likely to experience financial distress from the higher exchange rate risk received.
Co-Authors Danang Indrajaya Indriyana Eka Salasbila Windy Pujana