Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

p-Index From 2019 - 2024

1.325

P-Index

This Author published in this journals

All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Visi Komunikasi

Juwono Tri Atmodjo

Unknown Affiliation

Author-ID : 4226541

Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 8 Documents Claim Missing Document

Claim Missing Document

Articles

Title

MODEL PEMASARAN DIGITAL ‘TRANSMEDIA BRANDING’ PADA CHANNEL NARASI.TV Nesya Nesya; Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 19, No 02 (2020): November 2020
Publisher : Universitas Mercu Buana

The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that in digital marketing there is the term transmedia which is a marketing communication process where information about a brand is packaged in an integrated narrative that is disseminated into contributions in various media channels with the aim of creating certain experiences. This phenomenon has begun to be developed by the digital platform Narasi.Tv, a digital-based company with the www.narasi.tv page. Established in September 2017, Narasi.Tv has a number of programs that are disseminated on social media. Researchers want to see Narasi.Tv in presenting media content on its channel, advertising space on Narasi.Tv, and the transmedia branding model on Narasi.Tv as a whole. This research uses a qualitative approach with study methods collected based on the results of interviews, observations, and documentation. The result of this research is Narasi.Tv applies transmedia branding which includes narration, participation, and brand. Narasi.Tv as a media for young people to embrace its audience aged 18-35 years to be involved in uploaded content. Narasi.Tv also creates content with advertisers with the concept of collaboration where the content must contain positive values that are in line. Narasi.Tv will also not run collaboration content at any time.

Makanan dan Budaya Makan; Usaha Makanan Etnik “Warung Tegal” Pada Masyarakat Multikultur Jakarta Juwono Tri Atmodjo; Susanne Dida
Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019
Publisher : Universitas Mercu Buana

Jakarta as the capital city of Indonesia with a multicultural society causes a variety of types of food, eating procedures and ways of serving them as an illustration of the diversity of ethnicities, tribes and ethnic groups in Indonesia. Ethnic food, food from other nations, food products from the influence of popular culture, globalization, glocalization, and industrial products color the offering of dining options in Jakarta. Food as a cultural product is related to the way of life of the community not only to meet nutritional needs but also to the way of presentation and social cultural activities of the community. Ethnic food in multicultural communities in Jakarta is a typical ethnic food of an area which is used as a restaurant business community. Local wisdom on coastal and non-coastal food of the Javanese Tegal ethnic group as cultural capital for the gastronomic business of “Tegal Food Shop” in Jakarta.

PENGALAMAN HIDUP DAN KENDALA KOMUNIKASI DARI KELUARGA EKSPATRIAT DAN PERKAWINAN CAMPURAN DI KOTA METROPOLITAN JAKARTA -INDONESIA Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 16, No 2 (2017): November 2017
Publisher : Universitas Mercu Buana

A cultural identity is adopted by a person that governs the relationships, lifestyle, and life that should be adhered to and rooted in ethnic members in ways of thinking, ways of life, and ways to overcome problems. What are the views, life experiences and constraints of communication from expatriate families and mixed marriages in the Metropolitan City of Jakarta, Indonesia. Case study with interviews with resource persons with the results and conclusions that (1) Ethnic values in a mixed marriage between American-Sundanese and English-Sundanese; open family, adapting culture from outside namely America through close family, papa and close family. (2) Jakarta-Italy Ethnic Couples (nations), more Chinese culture is absorbed especially language, trade spirit and religious rituals, but there are also spirits obtained from Italian parents. (3) Sicilia feels uncomfortable if called "Chinese", "Chinese basis", "stingy" which is done by people who are known. When compared to ethnic American expatriates, ethnic Chinese are more closed. (4) Ethnicity from Bangladesh-Java I find it rather difficult to grasp meaning, because of the language barrier used. But based on the interviews of the most dislike of ethnicities who are there if they grab their business. Based on the intonation of his voice he had more anger than all the resource persons.

PENGARUH PERIKLANAN TOKOPEDIA TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA MERCU BUANA JAKARTA Ogrivia Ratih Puspa Ningrum; Juwono tri Atmodjo
Jurnal Visi Komunikasi Vol 20, No 02 (2021): November 2021
Publisher : Universitas Mercu Buana

Internet users are increasing every year and the current pandemic conditions indicate an increase in online shopping transactions. Indonesian consumers remain the most active online shoppers, and around 14% of them shop online using smartphones, tablets or other mobile devices. One of the e-commerce is Tokopedia, in increasing its transactions, it carries out advertising activities with the aim that people are interested in opening the Tokopedia application and making transactions on the application. Waktu Indonesia Belanja program using the K-POP model that is currently in demand by the public has become an advertising program carried out by Tokopedia. The approach to Tokopedia's advertising research is to use the Heuristic Systematic Model for purchasing decisions. This study aims to determine the effect of Tokopedia advertising on purchasing decisions for students at Mercu Buana University Jakarta using the Heuristic Systematic Model. Data analysis in this study was carried out by distributing questionnaires to 384 respondents who became the sample of this study where the sampling technique was proportional stratified random sampling, then further analysis was carried out with multiple linear regression models using the SPSS program. The results showed that there was a positive and significant influence between advertising processing carried out heuristically on purchasing decisions, as well as advertising processing carried out systematically which showed a positive and significant influence on purchasing decisions. The magnitude of the effect of systematic processing on purchasing decisions is greater than that of heuristic processing. Simultaneously, advertising processing which is carried out heuristically and systematically shows a positive and significant influence on purchasing decisions.

PENGARUH CUSTOMER RELATIONS BARISTA TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION INTEREST (Survei terhadap Authentic Coffee Shop) Cindy Gunawan; Juwono Tri Atmodjo
Jurnal Visi Komunikasi Vol 21, No 01 (2022): MEI 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i01.15131

Perkembangan jaman saat ini terus terjadi, adanya perubahan dari generasi ke generasi terus terjadi dan memiliki laju yang sangat pesat, hal ini pun terjadi dalam bisnis penyajian makanan dan minuman di mulai dari skala kecil, skala menengah dan skala besar, salah satunya ada penyedia kopi atau dapat kita sebut sebagai coffee shop. Maraknya bisnis kopi di Indonesia membawa para pebisnis untuk terus menemukan inovasi maupun strategi bisnis yang perlu mereka terapkan sehari-hari. Dan juga adanya peningkatan persaingan tiap tahun dan masa akan mendatang mengharuskan para pebisnis mengetahui cara agar konsumennya memiliki rasa minat pembelian ulang atau repurchase intention sebagai salah satu tolok ukur keberlangsungan suatu bisnis juga dapat diukur berdasarkan dari customer yang puas akan pelayanan barista di Authentic Coffee Shop yang telah dibekali pengetahuan atas konsumen yang mereka layani. Customer Relations yang dimiliki sebuah perusahaan dapat dikatakan sebagai ujung tombak yang akan berhadapan dengan customer secara langsung. Hubungan dengan pelanggan dapat menciptakan rasa diperhatikan, di hargai dan dipentingkan yang dirasakan oleh para customer. Menariknya dalam topik tentang customer relations yang dilakukan barista-barista di Authentic Coffee tersebut, berdasarkan hal tersebut penulis melakukan penelitian yang mengangkat topik mengenai pengaruh customer relations di Authentic Coffee Shop yang berdampak pada kepuasan pelanggan dan minat pembelian kembali pada pelanggan Aunthentic Coffee Shop

Co-Authors A. Rahman HI Cindy Gunawan Ervan Ismail Lukman Harun Al Rasyid Nesya Nesya Ogrivia Ratih Puspa Ningrum Susanne Dida Ulfie Bavarianti Marla

Title Search

Found 5 Documents Search Journal : Jurnal Visi Komunikasi

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 5 Documents
Search
Journal : Jurnal Visi Komunikasi