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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan Open Access DRIVERset
Rohmat Dwi Jatmiko
Universitas Muhammadiyah Malang
Decision Sciences, Operations Research & Management

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The Influence of Country of Origin, Brand Image, and Brand Trust on Brand Loyalty in Oppo Smartphone Users Ardian Irfandani; Rohmat Dwi Jatmiko; R. Iqbal Robbie
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 02 (2021): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i2.16833

Abstract

This study aims to determine the influence of the country of origin, brand image, and brand trust on brand loyalty partially. This study uses primary data collected by questionnaires. The data sample used is 120 respondents of Oppo smartphone users from the Faculty of Economics and Business, University of Muhammadiyah Malang. The sample collection technique is non-probability sampling with a purposive sampling method that provides certain criteria to the respondents. Respondents selected are active students of the Management, Accounting, and Development Economics study program class of 2017 who use smartphone Oppo released in 2017 to 2020. The data analysis technique used is multiple linear regression. The results of this study are 1) the variable country of origin has a significant effect on the variable brand loyalty, 2) the variable brand image has a significant effect on the variable brand loyalty, and 3) the variable brand trust has a significant effect on the variable brand loyalty.
The Influence of Website Quality On Customer Loyalty Mediated by Customer Satisfaction of Shopee Career Women Customers Adetya Purimartyas; Rohmat Dwi Jatmiko; Noor Aziz
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 03 (2021): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i3.18225

Abstract

The purpose of this study is to describe customer perceptions of shopee website quality, shopee customer satisfaction and shopee customer loyalty. The data analysis technique used scale and path range analysis. The results of the analysis show that the customer's perception of the quality of the shopee website can be found to be in the good category. Shopee customer satisfaction is in the very satisfied category. Shopee customer loyalty is included in the very loyal category. Website quality affects customer satisfaction, meaning that the better the quality of the shopee website, the customer satisfaction will increase. Customer satisfaction affects customer loyalty, meaning that with increasing customer satisfaction, customer loyalty will increase
The Influence of Product Attributes and Customer Experience on Customer Loyalty : (Study on Café Customers in Malang City) Syech M A Zain Al Amrie; Rohmat Dwi Jatmiko; Eko Handayanto
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 04 (2021): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v1i4.19210

Abstract

This study describes loyalty, product attributes, and customer experience at 5 cafes in Malang City and analyzes the influence of product attributes and customer experience on customer loyalty. The research sample is cafe customers totaling 150 people with purposive sampling technique. Analysis of the data used to determine the level of loyalty, product attributes, and customer experience is a scale range analysis. Multiple linear regression analysis was used to determine the influence of product attributes and customer experience on customer loyalty. The results of the scale range indicate that cafe customers are loyal, product attributes are appropriate and customer experience tends to be positive and pleasant. The results of multiple linear regression analysis show that product attributes and customer experience significantly influence customer loyalty either simultaneously or partially.
The Influence of Service Quality on Customer Satisfaction Mediated by Customer Loyalty : (Study on Garnier Customers In Malang City) Deva Nur Marifah; Rohmat Dwi Jatmiko; Sri Nastiti Andharini
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 01 (2022): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i1.20696

Abstract

The purpose of this study is to describe and examine the effect of customer perceptions of Garnier service quality on customer satisfaction mediated by customer loyalty. The data analysis technique used path analysis. The results of this study indicate that service quality and customer loyalty has a positive and significant effect on Garnier’s customer satisfaction. The results of the analysis show that the customer's perception of the quality of Garnier can be seen in a good category. Garnier customer satisfaction is in the satisfied category. Garnier customer loyalty is in the loyal category. Service quality affects customer satisfaction, meaning that the better the quality of Garnier, the more customer satisfaction will increase. Customer satisfaction affects customer loyalty, meaning that with increasing customer satisfaction, customer loyalty will increase.
The Influence of Country of Origin, Brand Image, and Brand Trust on Brand Loyalty in Oppo Smartphone Users Ardian Irfandani; Rohmat Dwi Jatmiko; R. Iqbal Robbie
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 02 (2021): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.762 KB) | DOI: 10.22219/jamanika.v1i2.16833

Abstract

This study aims to determine the influence of the country of origin, brand image, and brand trust on brand loyalty partially. This study uses primary data collected by questionnaires. The data sample used is 120 respondents of Oppo smartphone users from the Faculty of Economics and Business, University of Muhammadiyah Malang. The sample collection technique is non-probability sampling with a purposive sampling method that provides certain criteria to the respondents. Respondents selected are active students of the Management, Accounting, and Development Economics study program class of 2017 who use smartphone Oppo released in 2017 to 2020. The data analysis technique used is multiple linear regression. The results of this study are 1) the variable country of origin has a significant effect on the variable brand loyalty, 2) the variable brand image has a significant effect on the variable brand loyalty, and 3) the variable brand trust has a significant effect on the variable brand loyalty.
The Influence of Website Quality On Customer Loyalty Mediated by Customer Satisfaction of Shopee Career Women Customers Adetya Purimartyas; Rohmat Dwi Jatmiko; Noor Aziz
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 03 (2021): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.947 KB) | DOI: 10.22219/jamanika.v1i3.18225

Abstract

The purpose of this study is to describe customer perceptions of shopee website quality, shopee customer satisfaction and shopee customer loyalty. The data analysis technique used scale and path range analysis. The results of the analysis show that the customer's perception of the quality of the shopee website can be found to be in the good category. Shopee customer satisfaction is in the very satisfied category. Shopee customer loyalty is included in the very loyal category. Website quality affects customer satisfaction, meaning that the better the quality of the shopee website, the customer satisfaction will increase. Customer satisfaction affects customer loyalty, meaning that with increasing customer satisfaction, customer loyalty will increase
The Influence of Product Attributes and Customer Experience on Customer Loyalty : (Study on Café Customers in Malang City) Syech M A Zain Al Amrie; Rohmat Dwi Jatmiko; Eko Handayanto
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 04 (2021): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.889 KB) | DOI: 10.22219/jamanika.v1i4.19210

Abstract

This study describes loyalty, product attributes, and customer experience at 5 cafes in Malang City and analyzes the influence of product attributes and customer experience on customer loyalty. The research sample is cafe customers totaling 150 people with purposive sampling technique. Analysis of the data used to determine the level of loyalty, product attributes, and customer experience is a scale range analysis. Multiple linear regression analysis was used to determine the influence of product attributes and customer experience on customer loyalty. The results of the scale range indicate that cafe customers are loyal, product attributes are appropriate and customer experience tends to be positive and pleasant. The results of multiple linear regression analysis show that product attributes and customer experience significantly influence customer loyalty either simultaneously or partially.
The Influence of Service Quality on Customer Satisfaction Mediated by Customer Loyalty : (Study on Garnier Customers In Malang City) Deva Nur Marifah; Rohmat Dwi Jatmiko; Sri Nastiti Andharini
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 01 (2022): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i1.20696

Abstract

The purpose of this study is to describe and examine the effect of customer perceptions of Garnier service quality on customer satisfaction mediated by customer loyalty. The data analysis technique used path analysis. The results of this study indicate that service quality and customer loyalty has a positive and significant effect on Garnier’s customer satisfaction. The results of the analysis show that the customer's perception of the quality of Garnier can be seen in a good category. Garnier customer satisfaction is in the satisfied category. Garnier customer loyalty is in the loyal category. Service quality affects customer satisfaction, meaning that the better the quality of Garnier, the more customer satisfaction will increase. Customer satisfaction affects customer loyalty, meaning that with increasing customer satisfaction, customer loyalty will increase.
Co-Authors Adetya Purimartyas Ardian Irfandani Deva Nur Marifah Dewi Liesnoor Setyowati Noor Aziz R. Iqbal Robbie Sri Nastiti Andharini Syech M A Zain Al Amrie