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Dinda Desy Kurnia Putri
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Decision Sciences, Operations Research & Management

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The Effect of Perception of Ease of Use and Perception of Benefits on Go-food Customer Purchase Interest During The Covid-19 Pandemic in Malang City Dinda Desy Kurnia Putri; Eko Handayanto; Noor Aziz
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 01 (2022): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i1.20695

Abstract

This study aims to examine the effect of perceived ease of use and perceived benefits on the purchase intention of Go-food service user students in Malang City during the Covid-19 pandemic period. This study uses the theory of the Technology Acceptance Model (TAM). The population in this study were all Go-food service users in the city of Malang during the Covid-19 pandemic. The number of samples used was 100 respondents. Sampling technique using Non-Probability Sampling with Accidental Sampling. Data collection techniques using online questionnaires. The data analysis technique used multiple linear regression. The results showed that: 1) Partially perceived ease of use had a positive and insignificant effect on purchase intention, 2) Partially perceived benefits had a positive and significant effect on purchase intention, 3) Simultaneously, perceived ease of use and perceived benefits had a positive and significant effect on purchase interest.
Co-Authors Dewi Liesnoor Setyowati Noor Aziz