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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Multidisiplin Dehasen (MUDE) Jurnal Economic Edu
Herwan MDK
Universitas Muhammadiyah Bengkulu
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Journal : EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis

 1 
The Influence Of Promotional Strategies And Social Media On Purchase Decisions (Case Study on Buyers Using Ms Glow Skincare in Bengkulu City) Meilaty Finthariasari Finthariasari; Herwan MDK; Zeta Alvio Nita
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3451

Abstract

This study uses a quantitative approach with a survey method. Quantitative research method is a research method based on the philosophy of positivism, which is used to examine a particular population or sample. Research data collection was carried out using research instruments. Data analysis is quantitative which aims to test the established hypothesis. Promotion strategy variable (X1), shows t count 2,942 1,98045 and sig a 0,004 0,050. Thus, it can be concluded that the promotion strategy variable has a positive and significant effect on purchasing decisions. This means that the hypothesis is accepted. Social Media Variable (X2), shows t count 17,852 1,98045 and sig a 0,000 0,050, it can be concluded that Social Media variable has a positive and significant effect on Purchase Decision. This means that the hypothesis is accepted. The results showed that the promotion strategy (X1), social media (X2) had a positive and significant effect on purchasing decisions (Y).
Pengaruh Informasi Akuntansi Manajemen Dan Sistem Penghargaan Terhadap Kinerja Rumah Sakit (Studi Empiris Pada Rumah Sakit Umum Daerah Arga Makmur) Diah Khairiyah; Mirra Sri Wahyuni; Herwan MDK; Audry Nurmeliana Putri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3452

Abstract

This study aims to determine the effect of: (1) management accounting information on hospital performance (2) reward system on hospital performance (3) management accounting information and reward system simultaneously on hospital performance. The type of research used in this research is quantitative. The population of this study were all employees of the Arga Makmur Regional General Hospital. The sampling technique used in this study was the purposive sampling technique with a total sample of 40 people. Data collection techniques using a questionnaire. The data analysis technique used to answer the hypothesis is multiple regression. Based on the results of the research conducted, it shows that there is an effect of management accounting information and system rewards on Hospital Performance. From the results of the coefficient of determination, it can be seen that the Adjusted R square is 0.442. This shows that management accounting information and reward systems affect hospital performance by 44.2% while the remaining 55.8% can be explained by other factors not examined in this study.
The Effect of Career Development and Work Life Balanced on Employee Job Satisfaction Tunas Daihatsu Bengkulu City Marliza Ade Fitri; Gita Revina Meilanda; Herwan Mdk
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.4295

Abstract

This research is based on the importance of employee job satisfaction in achieving company goals. Factors that can influence employee job satisfaction include Career Development and Work-Life Balance. The aim of this study was to determine the effect of Career Development and Work-Life Balance on the job satisfaction of Tunas Daihatsu employees in Bengkulu City. This study adopts a quantitative approach. Quantitative research is a systematic and structured research method conducted from the beginning to the end of the research process
Co-Authors Audry Nurmeliana Putri Azlika Aryani Diah Khairiyah Gita Revina Meilanda Karolina Marliza Ade Fitri Meilaty Finthariasari Finthariasari Meirani Meirani Mirra Sriwahyuni Titania Putri Herdia Yoga Saputra Zeta Alvio Nita