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All Journal Jurnal Inovasi Bisnis (Inovbiz) Jurnal Manajemen, Bisnis dan Kewirausahaan
Muhammad Arif
Politeknik Negeri Bengkalis
Economics, Econometrics & Finance

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ANALISIS STRATEGI PEMASARAN PT. AFRA INSAN AMANAH (STUDI KASUS PADA AGEN DI JABODETABEK) Muhammad Arif; Nageeta Tara Rosa; Erma Domos
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. Afra Insan Amanah merupakan salah satu bentuk badan usaha yang brand produk kebutuhan anak muslim, PT. Afra Insan Amanah memakai nama Afrakids dalam memasarkan produk. Afrakids dalam memberikan layanan terbaik kepada konsumen tak lepas dari bantuan agen yang berperan serta dalam merebut potensi pasar dan sekaligus sebagai mitra usaha. Tujuan penelitian ini adalah untuk mengetahui faktor eksternal dan faktor internal dalam strategi pemasaran PT. Afra Insan Amanah pada agen di jabodetabek, untuk mengetahui strategi pemasaran berdasarkan SWOT pada agen afrakids di jabodetabek.. Teknik pengambilan sampel dalam penelitian adalah non probability sampling dengan tipe purposive sampling. Sampel dalam penelitian ini adalah agen Afrakids yang berada di jabodetabek sebanyak 12 agen. Teknik pengumpulan data diperoleh dengan wawancara, obserservasi dan dokumentasi. Analisis data menggunakan analisis SWOT. Hasil dari penelitian ini adalah rumusan alternatif strategi pemasaran yang didapatkan berdasarkan faktor-faktor eksternal dan internal adalah memaksimalkan lokasi yang strategis, memperluas dan meningkatkan promosi, memperdalam jalinan dengan mitra, meningkatkan hubungan baik dengan pelanggan, mempertahankan kualitas produk. Strategi yang dapat digunakan Agen Afrakids di jabodetabek berdasarkan matriks SWOT yaitu mempertahankan dan meningkatkan kualitas produk, Memperbanyak serta memperdalam jalinan dengan reseller
A Study of Relationship between Spiritual Leadership and Affective Commitment in Healthcare Industry Nageeta Tara Rosa; Muhammad Arif; Adrian Irnanda Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3206

Abstract

This current research examines the influence of spiritual leadership in affective commitment through calling and membership. This research uses a sample of 110 employees either interact or experience direct policies toward the leader with a minimum of 2 years working period at Zainab Mother and Child Hospital in Pekanbaru, Riau Province. Simple Linear Regression is used in this study to measure the contribution toward the dependent variable by using the IBM SPSS version 20. The analysis then shows the results that calling and membership derived from the concept of spiritual leadership have a significant effect on affective commitment. Calling significantly influences affective commitment, and it is similar to membership, which has significant value relates to affective commitment. Recommendations for leaders, employees, and future research are discussed. 
A Study of Relationship between Spiritual Leadership and Affective Commitment in Healthcare Industry Nageeta Tara Rosa; Muhammad Arif; Adrian Irnanda Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3206

Abstract

This current research examines the influence of spiritual leadership in affective commitment through calling and membership. This research uses a sample of 110 employees either interact or experience direct policies toward the leader with a minimum of 2 years working period at Zainab Mother and Child Hospital in Pekanbaru, Riau Province. Simple Linear Regression is used in this study to measure the contribution toward the dependent variable by using the IBM SPSS version 20. The analysis then shows the results that calling and membership derived from the concept of spiritual leadership have a significant effect on affective commitment. Calling significantly influences affective commitment, and it is similar to membership, which has significant value relates to affective commitment. Recommendations for leaders, employees, and future research are discussed. 
Analysis of Investment Feasibility of Fishery Product Diversification as Economic Strengthening of the Outermost Islands of Indonesia's Border (Case Study of Rupat Island and Bengkalis Island) Adrian Irnanda Pratama; Nageeta Tara Rosa; Muhammad Arif
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 1 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i1.4229

Abstract

This study aims to determine the feasibility study of fish-based processed products caught by fishermen on Bengkalis Island and Rupat Island as one of the islands included in the category of Border Islands. In this study, several aspects of the feasibility study were examined which included aspects of market feasibility and marketing (product quality and taste, determination of processed product users and market maps and customer needs for products), production aspects (type of production, production capacity and use of technology) and aspects of financial (investment and economy). trials for making products using lomek fish (Harpodon nehereus), biang fish (Ilisha elongata) and gonjeng fish (Coilia mystus) with processed products that have been successfully produced are dimsum, chips, otak-otak, meatballs and nuggets. The results of this study indicate that the quality and taste of nugget products using the organoleptic and hedonic tests of the resulting product obtained for the aroma indicator is in the 3.61 interval range with the delicious/fragrant category, then for the taste indicator in the delicious category with an interval value of 3.70. Furthermore, the panelist's assessment of product texture was at an interval of 3.35 with the soft/soft category and for the color of the panelists gave an interval of 2.80 with a slightly appetizing category. Likewise with other products, the results of the organoleptic and hedonic tests showed that the panelists received and gave good responses to each test in the available indicators. The overall financial feasibility aspect of the product is feasible to run and develop more optimally, as seen from the R/C1 test results. This research is expected to bring up new business opportunities that can help improve the welfare and improve the economy of the people in the outermost island areas of Indonesia's borders
Co-Authors Adrian Irnanda Pratama Erma Domos Nageeta Tara Rosa