Adelia Azizi
Universitas Islam Negeri Sumatera Utara

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Analisis Diversifikasi, Merger, dan Akuisis Perusahaan Risma Warti; Dea Dara Audina; Adelia Azizi
ManBiz: Journal of Management and Business Vol 1 No 1 (2022): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.396 KB) | DOI: 10.47467/manbiz.v1i1.1629

Abstract

This research aims to analyze the diversification, mergers and acquisitions of manufacturing companies in Indonesia. The research method used is descriptive qualitative analysis with a literature study approach. The results show that the diversification analysis was developed with various objectives including increasing growth when the existing market/product has reached a maturity stage, maintaining stability by spreading the risk of profit fluctuations, increasing credibility in the capital market, to avoid dependence on a single item or product in circulation. in the market, fulfill the wishes of unsatisfied consumers, increase the attractiveness or interest of consumers, increase sales turnover, increase profits by using the same ingredients, and prevent consumer boredom. Keywords: Diversification, Mergers, and Company Acquisitions.
Analisis Diversifikasi, Merger, dan Akuisis Perusahaan Risma Warti; Dea Dara Audina; Adelia Azizi
ManBiz: Journal of Management and Business Vol 3 No 1 (2024): ManBiz: Journal of Management and Business (In Press)
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.26 KB) | DOI: 10.47467/manbiz.v3i1.1633

Abstract

This research aims to analyze the diversification, mergers and acquisitions of manufacturing companies in Indonesia. The research method used is descriptive qualitative analysis with a literature study approach. The results show that the diversification analysis was developed with various objectives including increasing growth when the existing market/product has reached a maturity stage, maintaining stability by spreading the risk of profit fluctuations, increasing credibility in the capital market, to avoid dependence on a single item or product in circulation. in the market, fulfill the wishes of unsatisfied consumers, increase the attractiveness or interest of consumers, increase sales turnover, increase profits by using the same ingredients, and prevent consumer boredom. Keywords: Diversification, Mergers, and Company Acquisitions.