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All Journal Jurnal Manajemen dan Bisnis Jurnal Manajemen Dan Bisnis The Community Engagement Journal Cenderabakti: Jurnal Pengabdian Kepada Masyarakat
Ivana K. Wamafma
Universitas Cenderawasih
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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DAMPAK MODERASI EMOSI POSITIF PADA HUBUNGAN KEPUASAN KONSUMEN DAN WORD OF MOUTH POSITIF Wamafma, Ivana K
Jurnal Manajemen dan Bisnis, ISSN : 2615 - 0425 (Print), e-ISSN : 2622 - 7142 (Online) Vol 1, No 1 (2017)
Publisher : Jurnal Manajemen dan Bisnis, ISSN : 2615 - 0425 (Print), e-ISSN : 2622 - 7142 (Online)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.881 KB)

Abstract

This research tested the moderating impact of positive emotions during service delivery process at the influence of satisfaction to positive word-of-mouth communication. This research is stressed on the important of affective context in service consumer behavior. Unit of analysis is individual and research setting was in restaurant. Respondents were consumers who finished interact with service provider. Survey respondents were 150 restaurant consumers in Jayapura, Papua. Data analysis performed using Moderating Regression Analysis (MRA). Result of the research suggesting that customer satisfaction has a positive and significance influence on positive word-of-mouth. Positive emotions during service delivery process moderated the influence of customer satisfaction positive word-of-mouth communication at least partially, and not moderate the influence of customer satisfaction to repurchase intention.
Analisis Strategi Pengembangan Usaha Mikro di Kota Jayapura Pada Masa Pandemi Corona Virus Disease-19 (Covid-19) Ivana K. Wamafma; Westim Ratang
Jurnal Manajemen dan Bisnis Vol 4, No 2 (2020)
Publisher : Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.644 KB) | DOI: 10.55264/jumabis.v4i2.69

Abstract

Penelitian ini bertujuan untuk mengungkapkan masalah-masalah yang dihadapi oleh pelaku usaha mikro di Kota Jayapura dan Menyusun strategi pemberdayaan usaha mikro yang sesuia dengan situasi wabah saat ini. Sejak Organisasi Kesehatan Dunia (WHO) menetapkan Covid 19 sebagai Pandemi global, semua sektor kehidupan masyarakat langsung berubah, termasuk sector usaha mikro. Pemerintah mengeluarkan kebijakan-kebijakan yang bertujuan untuk menekan laju penyebaran virus corona, dan kebijakan inipun berdampak pada semua kelompok usaha mikro, kecil dan menengah. Dalam penelitian ini terdapat lima masalah utama yang dihadapi pelaku usaha mikro yakni kesulitan membayar upah tenaga kerja, sulitnya akses bahan baku, penurunan pendapatan, belum mendapatkan bantuan dan akses kredit ringan serta beberapa masalah lain seperti sepi pembeli dan lain-lain. Strategi yang ditawarkan antara lain memanfaatkan media sosial dalam memasarkan produk, bergabung dalam sebuah komunitas, inovatif dalam promosi.
DAMPAK MODERASI EMOSI POSITIF PADA HUBUNGAN KEPUASAN KONSUMEN DAN WORD OF MOUTH POSITIF Ivana K Wamafma
Jurnal Manajemen dan Bisnis Vol 1, No 1 (2017)
Publisher : Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.881 KB) | DOI: 10.55264/jumabis.v1i1.3

Abstract

This research tested the moderating impact of positive emotions during service delivery process at the influence of satisfaction to positive word-of-mouth communication. This research is stressed on the important of affective context in service consumer behavior. Unit of analysis is individual and research setting was in restaurant. Respondents were consumers who finished interact with service provider. Survey respondents were 150 restaurant consumers in Jayapura, Papua. Data analysis performed using Moderating Regression Analysis (MRA). Result of the research suggesting that customer satisfaction has a positive and significance influence on positive word-of-mouth. Positive emotions during service delivery process moderated the influence of customer satisfaction positive word-of-mouth communication at least partially, and not moderate the influence of customer satisfaction to repurchase intention.
Pelatihan Pengembangan Wirausaha Popcorn Bercita Rasa Global Ivana Wamafma; Westim Ratang
Cenderabakti: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2022): Periode April
Publisher : Jurusan Manajemen dan Bisnis Fakultas Ekonomi dan Bisnis Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (612.264 KB) | DOI: 10.55264/cdb.v1i1.7

Abstract

This service aims to create processed popcorn corn products with a variety of flavors, take advantage of business opportunities by taking advantage of the abundant garden produce in Koya Koso, and introduce popcorn products to help the family economy. The method used is to conduct training which is attended by the families of corn farmers. The participants who are corn farmers are motivated to develop a popcorn business and want continuous training.
Implementasi Bisnis Online Mahasiswa Jurusan Manajemen FEB Universitas Cenderawasih Dalam Menghadapi Covid-19 Westim Ratang; Ivana Wamafma
The Community Engagement Journal Vol 5, No 1 (2022)
Publisher : UNIVERSITAS CENDERAWASIH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52062/thecommen.v5i1.2488

Abstract

Nowadays, in the era of technology and information, the need for media from network base can no longer be postponed. The network of internet is one of our basic needed, so we need to know and understand the virtual world. It has become a necessity to grow and develop in the world of education, in the business industry as well as for things that are social and human needed. Facing the impact of COVID-19 pandemic, it is hoped that Management Department students who have taken Entrepreneurship courses are able to capture business opportunities with online businesses. It will have an impact on more workers being laid off, because of that, we need to prepare the students of Management Department to be ready to do business online. The purpose of this activity is the implementation of application with online business in capturing business opportunities due to covid 19 pandemic for students who have take an entrepreneurship courses in the management department. The results of this service are expected that the students who have take an entrepreneurship courses, and participated in training for growing an entrepreneurial spirit, are able to have blogs to sell the products that have been produced. Through this training, students are able to join online buying and selling groups, so they are able to sell their products by E-Commers system. The use of internetbased social media to run a business has become the right choice at this time and also more efficient and effective.
Strategi Segmentasi, Target, dan Pemosisian Pada Destinasi Wisata Ivana Wamafma; Agustinus Numberi
Jurnal Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55264/jumabis.v7i2.133

Abstract

Penelitian ini bertujuan untuk mengidentifikasi strategi segmentasi, target dan pemosisian pada tempat wisata pantai. Dua lokasi pengambilan data yakni di pantai Holtekamp dan pantai Hamadi di Kota Jayapura. Penelitian ini mengambil data pada sepuluh pengelola lokasi wisata, masing-masing 5 pelaku usaha di pantai Hamadi dan 5 pelaku usaha di pantai Holtekamp. Jenis penelitian ini adalah penelitian deskriptif kualitatif dengan sumber data primer dan sekunder. Dalam penelitian ini, sampel diambil dengan teknik sampel bertujuan (purposive sampling). Hasil penelitian ini adalah para pelaku usaha jasa wisata pantai masih belum menerapkan strategi STP secara menyeluruh, masih menjalankan pola lama dalam menyerahkan jasa dan berkeinginan untuk memanfaatkan teknologi dan informasi dalam strategi pemasaran.
Co-Authors Agustinus Numberi Westim Ratang