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All Journal Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Kutubkhanah Jurnal Penelitian Sosial Keagamaan Journal of Community Engagement Research for Sustainability
Musfialdy Musfialdy
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Humanities Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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PERANAN NILAI-NILAI ISLAM DALAM MENINGKATKAN KEWIRAUSAHAAN DAN KINERJA USAHA MIKRO (Studi Di Kota Pekanbaru Provinsi Riau) Musfialdy Musfialdy; M Soim
Kutubkhanah Vol 19, No 1 (2016): Januari - Juni
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.594 KB) | DOI: 10.24014/kutubkhanah.v19i1.2505

Abstract

Micro-businesses have an important role in economic development, because the intensity of labor is relatively higher and a smaller investment, so that micro-businesses are more flexible in the face and adapt to market changes. This study aims to determine the role of Islamic values in promoting entrepreneurship and its impact on the performance of micro-enterprises. This research was conducted in the city of Pekanbaru in Riau Province with a sample size of 100 respondents. Data used include primary data and secondary data. To ascertain whether the instruments used in this research is accurately and reliably, there is validity and reliability test. After that normality test aims to test whether the data regression model has a normal distribution. Technical analysis of this study using SPSS software with path analysis. Micro-businesses, which is one type of business that is more involved in the community Riau province, especially in the city of Pekanbaru and become the foundation of many communities in the role of employment, and improving incomes and welfare. Noting this, it is necessary to conduct a study-you more in-depth about the adoption and implementation of Islamic values in shaping the entrepreneurial spirit, and improve business performance for the businessman. According to the research, the principal conclusions of this study are as follows: 1) Variable Values of Islam affect the Islamic entrepreneurship. The influence of these variables is positive relationship that is meaningful, that the understanding and implementation of Islamic values that encourage a micro business owners in the city of Pekanbaru implement Islamic entrepreneurship tend to be better. 2) The results of the analysis conducted in this study, obtained entrepreneurship variables significantly influence the performance of microenterprises with the thought that the higher understanding of entrepreneurship, will encourage the increased performance of micro-enterprises. 3) Values measured from the Islamic faith, worship and mu'amalat directly significantly affect the performance of micro-enterprises in the city of Pekanbaru. Hard work in the business that is based on sincere intentions, put my trust in God, and grateful for the sustenance of the work done is one of the factors increasing the performance of micro-enterprises in the city of Pekanbaru. The results of this study suggest that business must work hard and put their trust and an assurance to Allah SWT., As well as relationships between humans and the environment
PERENCANAAN KOMUNIKASI PT. SUKA FAJAR PEKANBARU DALAM MENINGKATKAN BRAND IMAGE MITSUBISHI Miftahur Rizki; Musfialdy Musfialdy; Miftahuddin Miftahuddin
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 1, No 1 (2019): Maret 2019
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.78 KB) | DOI: 10.24014/jrmdk.v1i1.6891

Abstract

Persaingan dunia bisnis otomotif semakin berkembang pesat. Perencanaan Komunikasi digunakan untuk mencoba mengatasi rintangan-rintangan kecil yang dihadapi pada saat ini maupun masa yang akan datang demi terus meningkatkan brand image dari sebuah perusahaan. Perencanaan komunikasi diperlukan untuk mengimplementasikan program-program yang ingin dicapai, apakah itu pencitraan atau pemasaran produk. Tujuan penelitian ini adalah untuk mengetahui perencanaan komunikasi PT. Suka Fajar Pekanbaru dalam meningkatkan brand image Mitsubishi. Adapun metode yang digunakan adalah metode deskriptif kualitatif. Teori yang digunakan dalam penelitian ini adalah Perencanaan Komunikasi Cultip dan Center. Teknik pengumpulan data didapat dari observasi, wawancara, dan dokumentasi. Validasi data menggunakan Triangulasi sumber. Hasil penelitian yang di dapat dalam penelitian ini yaitu : 1. Tahap Penemuan Fakta yang ditemukan melalui website PT. Suka fajar Pekanbaru dan  pemantauan melalui media online. 2. Tahap Perencanaan yang dilakukan adalah membuat sebuah perencanaan komunikasi seperti siapa yang akan menjadi komunikator, pesan apa yang disampaikan, media yang digunakan, menetapkan target sasaran, dan menyusun perencanaan program. 3. Tindakan aksi komunikasi yang dilakukan adalah mengimplementasikan program diantaranya training kepada marketing, gathering pelanggan, dan event serta perusahaan juga bekerjasama dengan media partner seperti, Riau Pos, Tribun Pekanbaru, MX, Haluan Riau serta media pendukung seperti brosur dan reklame. 4. Tahap Evaluasi dilakukan setiap 6 bulan sekali dan hasil evaluasi saat ini adalah program berjalan dengan baik dan penjualan semakin meningkat
PENDAMPINGAN PENGGUNAAN APLIKASI SIAK TERINTEGRASI BUMDES BERKAH BERSAMA Enni Savitri; andreas andreas; Volta Diyanto; Musfialdy Musfialdy; Amir Hamzah
Journal of Community Engagement Research for Sustainability Vol. 3 No. 5 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Village-owned businesses (BUMDes) are crucial to the empowerment of local residents and the growth of the community. BUMDes is crucial to developing a robust local economy, enhancing the welfare of rural communities, and fostering an inclusive and sustainable environment. The goal of the service activity is to help people use the BUMDes Berkah Bersama Integrated SIAK Mobile Application at BUMDes Berkah Bersama in the Indragiri Hulu Regency in order to boost village income, strengthen the village economy, and enhance the welfare of village communities. This service is being implemented using a technique that aids in the Web-based BUMDes business unit management system implementation. Through a variety of evaluation techniques, including surveys, interviews, data analysis, and direct observation, the degree of achievement of the program objectives is assessed. This program, which provides guidance for web-based BUMDes financial reporting, helps villages become more prosperous while also enhancing their financial management and giving their communities more authority. In this approach, the initiative can be viewed as a concrete example of civic engagement for enhancing welfare and sustainable growth in rural communities.
Co-Authors Amir Hamzah Andreas Andreas Enni Savitri M Soim Miftahuddin Miftahuddin Miftahur Rizki Volta Diyanto