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All Journal Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Telaah Bisnis
Eka Sudarusman
Sekolah Tinggi Ilmu Manajemen YKPN
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Loyalitas Pelanggan Kosmetik Natural Nusantara di Gunungkidul Anik Rini Astuti; Eka Sudarusman
Telaah Bisnis Vol 20, No 1 (2019): Juli 2019
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.894 KB) | DOI: 10.35917/tb.v20i1.181

Abstract

The purpose of this study was to determine the effect of Product Quality, Price, and Brand Image on Customer Loyalty (Study on Customers of Natural Nusantara Cosmetics Product Users in Gunungkidul). The sampling technique has used a Non-Probability model used was the purposive sampling method. The sampling criteria in this study were that some customers of Natural Nusantara cosmetics users in Gunungkidul, had purchased Natural Nusantara cosmetic products at least twice. The sample in this study were 100 respondents, The data analysis method used Multiple Regression, Y = 15.163 + 0.212X1 + 0.433X2 + (-0.006X3). The results showed that product quality and price had a positive and significant effects on customer loyalty of Nusantara Natural Cosmetics users in Gunungkidul, so H1 and H2 was accepted. While brand image had a negative and had no significant effect on customer loyalty of users of Natural Nusantara Cosmetics products in Gunungkidul, so H3 is rejected.
Evaluasi Kepuasan E-commerce Supply Chain Management dari Sisi Kepercayaan dan Kualitas Layanan Konsumen Eka Sudarusman; Sri Lani; RR. Rani Kusumo Wardhani
Telaah Bisnis Vol 22, No 2 (2021): Desember 2021
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.372 KB) | DOI: 10.35917/tb.v22i2.251

Abstract

Supply Chain Management (SCM), involves various parties, either directly or indirectly, to fulfill customer demands. Manufacturers and suppliers are part of the supply chain, including shipping, warehousing, retailers, as well as the customers themselves. In any organization, the supply chain consists of all the functions involved in receiving and fulfilling customer demands. The main concern of SCM is to provide customers with the right product, at the right cost, at the right time, with the right quality and in the right quantity. This study aims to evaluate the satisfaction of SCM e-commerce in terms of trust and customer service quality. The results show that trust and service quality have a significant positive effect on e-commerce SCM. Service quality partially mediates trust in customer satisfaction.
The Effect of Work Stress on Work Engagement with Burnout as a Mediating Variable for Health Workers During the COVID-19 Pandemic Anna Partina; S Suparmono; Eka Sudarusman
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 26, No 2 (2023)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35591/wahana.v26i2.459

Abstract

This study aimed to examine the effect of work stress on work engagement with burnout as a mediating variable. The phenomenon of work stress on medical personnel is a major concern during the COVID-19 pandemic. Work fatigue is very likely to occur due to the high workload and high work risk. The study was conducted on health workers in Yogyakarta using a purposive sampling technique so that a sample of 130 people was obtained, and the study was conducted during a pandemic. By using macro regression, the research results show that work stress does not affect work engagement (p = 0.415), work stress hurts burnout (p = 0.000), and burnout does not affect work engagement (p = 0.468). This study was also used to examine the role of burnout as a mediating variable. The results showed that burnout was not able to mediate the effect of work stress on work engagement.
Co-Authors Anik Rini Astuti Anna Partina RR. Rani Kusumo Wardhani S Suparmono Sri Lani