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All Journal Dharma Bakti
Robby Andre Sitopu
Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia
Humanities Education Social Sciences Other

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Destination Branding Pantai Pelangi (Program Branding Kawasan Pesisir DIY) Dian Prajarini; Olivia Widya Padmasari; Ayu Fika Chorina; Robby Andre Sitopu
DHARMA BAKTI Dharma Bakti-Vol 3 No 2-Oktober 2020
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v3i2.3113

Abstract

Pelangi Beach is the habitat of Lekang turtles in the Kretek area, Parangtriris, Bantul,Yogyakarta Special Region. Preservation activities and introduction to Lekang Turtles arecarried out with educational tour packages. The basic problem is the existence of PelangiBeach which is not widely known by the public. The service team was assigned to helppromote Pelangi Beach through the Pelangi Beach destination branding program. Methodsof problem-solving are carried out by qualitative methods (interviews, surveys, andobservations), design, and workshops to introduce the design results. The results of theprogram in the form of Pelangi Beach's visual identity in the form of a turtle mascot, signsystem, Lekang Turtle infographics, storybooks, brochures, and an Android-based turtlegame. The design have been applied at Pelangi Beach and the design master is submitted tothe manager as a form of positive contribution
Co-Authors Ayu Fika Chorina Dian Prajarini Olivia Widya Padmasari