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All Journal Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Penelitian dan Pengabdian Masyarakat
Yulistia Yulistia
Universitas Ekasakti
Humanities Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Journal : Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat

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Peningkatan Eksistensi Produk dan Digital Marketing pada Koperasi Tenun Pandai Sikek Kec. X Koto Kab. Tanah Datar Rizka Hadya; Irdha Yusra; Yulistia Yulistia; Novi Yanti; Dina Adawiyah; Delori Nancy Meyla
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 5, No 2: Januari 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v5i2.2719

Abstract

The contribution of the Pandai Sikek Weaving Cooperative to the development of the community's economy is very large considering that most of the people whose business scale belongs to this home business group are widely found in the environment, especially in Pandai Sikek Sepuluh Koto (X Koto) District, Tanah Datar Regency, West Sumatra. The purpose of this activity is to make the product packaging more attractive and durable and can avoid product damage, but it also aims to market products using digital marketing. The implementation of this service begins with a pre-survey of the location. Furthermore, entrepreneurship training and cooperative marketing and financial management programs were carried out. The method of implementing the activities to be carried out in the community services program is in accordance with the field of problems handled in the cooperative. The community services activities carried out produced several outputs, namely the availability of unique product packaging to be the hallmark of products produced by Pandai Sikek Weaving Cooperatives, as well as the existence of marketing and promotional media based on digital marketing so that the market share of weaving craftsmen's products becomes wider. The other hand, activities can also improve the expertise of the Pandai Sikek Weaving Cooperative in skills and marketing products.
Co-Authors Agussalim M Bakkareng Bakkareng Delori Nancy Meyla Dina Adawiyah Irdha Yusra Nova Begawati Novi Yanti Rice Haryati Rizka Hadya salfadri syamsuddin Sunreni Sunreni Teti Chandrayanti