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All Journal Prosiding SNATIF Jurnal Manajemen Dayasaing DERIVATIF Jurnal Ekonomi dan Bisnis Jurnal DISPROTEK Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Karya Abdi Masyarakat
Harini, Cicik
Universitas Pandanaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Mantik

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Entrepeneurial Marketing for UMKM : a Literatur Review Cicik Harini
Jurnal Mantik Vol. 4 No. 3 (2020): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.1132.pp2297-2302

Abstract

This paper presents a literature review on entrepreneurial marketing and analyzes the factors that influence entrepreneurial marketing performance. This paper aims to contribute to the entrepreneurial marketing theory. The research method uses literature review studies derived from previous research results, journals, articles, and books. Entrepreneurial Marketing is an aspect of marketing that focuses on the need for the creation and development of a network capable of supporting companies through market penetration and e-commerce strategies.
Co-Authors Abdul Rohman Darsin Darsin Dheasey Amboningtyas Feri Agustina Feri Agustina Heru Sri Wulan Leonardo Budi Hasiholan Patricia Dhiana Paramita SB. Handayani Sri Praptono Yulianeu Yulianeu