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All Journal Winter Journal: IMWI Student Research Journal
Agus Sobandi
Institut Manajemen Wiyata Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kepercayaan Konsumen Terhadap Keputusan Pembelian Secara Online Agus Sobandi; Bambang Somantri
WINTER JOURNAL: IMWI STUDENT RESEARCH JOURNAL Vol. 1 No. 1 (2020): Agustus 2020
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.273 KB) | DOI: 10.52851/wt.v1i1.5

Abstract

Trust is the main capital for the success of online buying and selling transactions because buyers have limitations to directly reach the physical conditions of the goods being traded and cannot meet face to face with the seller directly. This research was conducted to dig deeper and present empirical data, whether consumer trust affects online purchasing decisions. The research method used in this research is quantitative, by conducting explanatory research to determine the causal relationship between the variables studied. Data collection was carried out by survey techniques through a research instrument in the form of a questionnaire and addressed to 100 UMMI student respondents. Testing the quality of the instrument was carried out through validity and reliability tests. Hypothesis testing is done using regression analysis test tools. The test results show that consumer trust has a positive and significant effect on students' online purchasing decisions. The dimension of integrity underlies respondents' trust in e-commerce transactions or online buying and selling.
Co-Authors Bambang Somantri