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PENGARUH KNOWLEDGE MANAGEMENT DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN CV.MULTI FUNGSI PRATAMA LUBUK PAKAM Azhar Apriandi
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 1, No 2 (2019): Desember
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.221 KB) | DOI: 10.30743/jekkp.v1i2.2264

Abstract

In the face of the globalization era and also the era of ASEAN Economic Community need to continue to improve, among others in improving the performance of its employees. This can be achieved if the company focuses on improving knowledge management, the skills of its employees as well as the creation of good attitudes among its employees so that they work with high performance, quality, and with Large quantities of work. This will lead to the advancement of the company. The purpose of this research is to know the influence of knowledge management and organizational commitment to employee performance. The number of samples in this study amounted to 109 people using slovin techniques. The analytical techniques used are multiple linear regression. The results showed that simultaneous knowledge management variables and organizational commitments have significant effect on employee performance. Knowledge management variables have significant effect on employee performance and organizational commitment variables have no significant effect on employee performance.
PENGARUH KETIDAKPUASAN KONSUMEN DAN IKLAN PESAING TERHADAP PERILAKU PERINDAHAN MEREK PADA PRODUK HAND & BODY LOTION CITRA (STUDI PADA MAHASISWA FAKULTAS EKONOMI MANAJEMEN UNIVERSITAS ISLAM SUMATERA UTARA). Azhar Apriandi
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 1, No 1 (2019): Juli
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.497 KB) | DOI: 10.30743/.v1i1.1400

Abstract

The study is grounded by the decreasing of hand body Citra top brand in 3 (three) years a row which indicates the occurance phenomenon of consumer switching from hand body lotion Citra to other hand body lotion. This phenomenon is ussually called brand switching. Therefore, the problem in this study is “what are the factors that influence consumer switching from hand body lotion to another hand body lotion brand”. This study examined two independent variables; there are consumer dissatisfaction, competitor’s advertising toward brand switch behavior. The purpose of this study is to find the influence of the independent variables toward brand switching behavior. Data analysis techniques used are descriptive methods and quantitative methods. Primary data in this study were obtained by distributing questionnaires, measuring using a likert scale and processed systematically using the Statistical For Product and Service solution (SPSS) version 20 program. The test used in this study is validity test, reliabiliy test, multiple linear regression test, classic assumption test, t test, f test, and determination. Consumer dissatisfaction has a positive and significant effect on brand switching behavior because that is 2.326 1.993. Competitor advertising has a positive and significant effect on brand switching behavior because  that is 4.163 1.993. Consumer dissastifaction and competitor advertising simultaneously have a positive and significant effect on brand switching behavior because  that is 38.061 3.11 and a significant level for the F test equal to 0.000 0.05 means that consumer dissatisfaction and competitor advertising have a positive and significant effect on brand switching behavior. Based on the overall result of the study, it can be concluded that partially and simultaneously consumer dissatifaction and cocompetitor advertisor have a positive and significant effect on brand switching behavior in product hand body lotion Citra.
Analisis Pengaruh Jumlah Penduduk, Penduduk Usia Sekolah dan Pertumbuhan Ekonomi Terhadap Pengangguran Di Provinsi Sumatera Utara Azhar Apriandi; M Dwi Nanda Arindi
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.51

Abstract

The purpose of this research is to find out how the effect of population size, school-age population and economic growth on unemployment. This research was conducted in the province of North Sumatra. The data analysis technique in this study is quantitative analysis. The source of data in this study is secondary data downloaded via www.bps.go.id, especially data on population, school-age population, economic growth and unemployment in the province of North Sumatra. The analysis used is the Statistical Package for the Social Sciences (SPSS). By population (X1), school-age population (X2), economic growth (X3), and unemployment (Y). The results showed that X1 had a negative and not significant effect on Y, X2 had a negative and not significant effect on Y. X3 had a negative and significant effect on Y. It has a negative effect, meaning that the increasing the X variable, the Y variable will decrease. 92.9% of the total population, school-age population and economic growth affect the unemployment rate in the province of North Sumatra and 7.1% are influenced by other variables that are not included in the study.
PENINGKATAN LITERASI KEUANGAN UNTUK MEMBANGUN INTEGRITAS ANAK-ANAK SEKOLAH KELURAHAN TANAH ENAM RATUS KECAMATAN MEDAN MARELAN Jalilah Ilmiha; Lusi Elviani Rangkuti; Henny Triastuti Kurnianingsih; Mila Naeruz; Azhar Apriandi; Sherly Tania GP
Jurnal Pengabdian Mitra Masyarakat Vol 3, No 2 (2024): Edisi Maret
Publisher : Universitas Islam Sumatear Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jurpammas.v3i2.9782

Abstract

Financial literacy is the knowledge, skills and beliefs that influence attitudes and behaviors to improve the quality of decision-making and financial management to achieve public financial welfare. The understanding of financial literacy is one of the things that must be strengthened so that people can become wiser in making financial decisions. The results of observations and interviews conducted in Kelurahan Tanah Enam Ratus, Medan Marelan Subdistrict, we describe how many children spend their money to play online games on mobile applications, even they are not aware of topping up games repeatedly. This community service activity aims to provide an understanding of financial literacy and integrity from an early age, so as to improve the quality of students' insights, knowledge, value skills and attitudes. The implementation of this service at Harapan Bangsa Islamic Elementary School, Neighborhood VI, Tanah Enam Hundred Village. The students will be taught to learn independently and practice not relying on their parents from an early age through saving habits. The method used is through observation, interviews and theoretical presentation and training which begins with an explanation related to financial literacy and integrity. Direct explanation and training to students through financial literacy simulations by saving money carried out for seven days by putting it into each envelope. The implementation of financial literacy activities for students in schools to build integrity is expected to produce a generation that can manage their finances wisely and form individuals to be responsible and trustworthy. This service is expected to improve financial literacy and integrity attitudes so as to foster students' interest in saving from an early age and teach discipline and careful planning as well as increasing awareness to achieve success in the future.