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All Journal Jurnal Simki Economic JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Pengabdian Mitra Masyarakat
Azhar Apriandi
Universitas Islam Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK)

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PENGARUH KNOWLEDGE MANAGEMENT DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN CV.MULTI FUNGSI PRATAMA LUBUK PAKAM Azhar Apriandi
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 1, No 2 (2019): Desember
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.221 KB) | DOI: 10.30743/jekkp.v1i2.2264

Abstract

In the face of the globalization era and also the era of ASEAN Economic Community need to continue to improve, among others in improving the performance of its employees. This can be achieved if the company focuses on improving knowledge management, the skills of its employees as well as the creation of good attitudes among its employees so that they work with high performance, quality, and with Large quantities of work. This will lead to the advancement of the company. The purpose of this research is to know the influence of knowledge management and organizational commitment to employee performance. The number of samples in this study amounted to 109 people using slovin techniques. The analytical techniques used are multiple linear regression. The results showed that simultaneous knowledge management variables and organizational commitments have significant effect on employee performance. Knowledge management variables have significant effect on employee performance and organizational commitment variables have no significant effect on employee performance.
PENGARUH KETIDAKPUASAN KONSUMEN DAN IKLAN PESAING TERHADAP PERILAKU PERINDAHAN MEREK PADA PRODUK HAND & BODY LOTION CITRA (STUDI PADA MAHASISWA FAKULTAS EKONOMI MANAJEMEN UNIVERSITAS ISLAM SUMATERA UTARA). Azhar Apriandi
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 1, No 1 (2019): Juli
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.497 KB) | DOI: 10.30743/.v1i1.1400

Abstract

The study is grounded by the decreasing of hand body Citra top brand in 3 (three) years a row which indicates the occurance phenomenon of consumer switching from hand body lotion Citra to other hand body lotion. This phenomenon is ussually called brand switching. Therefore, the problem in this study is “what are the factors that influence consumer switching from hand body lotion to another hand body lotion brand”. This study examined two independent variables; there are consumer dissatisfaction, competitor’s advertising toward brand switch behavior. The purpose of this study is to find the influence of the independent variables toward brand switching behavior. Data analysis techniques used are descriptive methods and quantitative methods. Primary data in this study were obtained by distributing questionnaires, measuring using a likert scale and processed systematically using the Statistical For Product and Service solution (SPSS) version 20 program. The test used in this study is validity test, reliabiliy test, multiple linear regression test, classic assumption test, t test, f test, and determination. Consumer dissatisfaction has a positive and significant effect on brand switching behavior because that is 2.326 1.993. Competitor advertising has a positive and significant effect on brand switching behavior because  that is 4.163 1.993. Consumer dissastifaction and competitor advertising simultaneously have a positive and significant effect on brand switching behavior because  that is 38.061 3.11 and a significant level for the F test equal to 0.000 0.05 means that consumer dissatisfaction and competitor advertising have a positive and significant effect on brand switching behavior. Based on the overall result of the study, it can be concluded that partially and simultaneously consumer dissatifaction and cocompetitor advertisor have a positive and significant effect on brand switching behavior in product hand body lotion Citra.
Co-Authors Jalilah Ilmiha Kurnianingsih, Henny Triastuti Lusi Elviani Rangkuti M Dwi Nanda Arindi Mila Naeruz Sherly Tania GP