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All Journal Business Management Journal Program Studi Manajemen Journal of Fundamental Management (JFM)
Leli Deswindi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Business Management Journal Program Studi Manajemen

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PENGUKURAN TINGKAT KEPUASAN DOSEN DAN MAHASISWA DALAM PROSES PEMBELAJARAN E-LEARNING PADA UNIVERSITAS BUNDA MULIA Leli Deswindi
Business Management Journal Vol 5, No 1 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3532.847 KB) | DOI: 10.30813/bmj.v5i1.659

Abstract

The level of competition among universities in Indonesia is in a very competitive one. Each univesity tries to attract new student to choose which university to continue their educational program. This level of competition makes all universities in Indonesia promote themselves and try to develop program and facilities as well as possible. Bunda Mulia University (BMU) has taken a very smart strategy to anticipate this competition by providing E-leaning (Electronic Learning) program or it is better known BM-learning (Bunda Mulia learning). They are many components involved in this program. The most important components of e-learning program are the system, lecturers and students. To increase E-learning facilities, BMU need to put lecturers and students satisfaction on the first priority. In this research, the writer tries to find out the level of satisfaction from lecturers and students who have been involved in e-learning program. The result of this research could be use as an input for the management of Bunda Mulia University.Keywords : satisfaction level, lecturers & students, e-learning
KECEPATAN TINGKAT PENERIMAAN DAN PERILAKU KONSUMEN TERHADAP PRODUK LAMA YANG MENGALAMI PERUBAHAN DAN PRODUK INOVASI BARU DALAM UPAYA MEMASUKI DAN MEREBUT PASAR Leli Deswindi
Business Management Journal Vol 3, No 2 (2007): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3529.761 KB) | DOI: 10.30813/bmj.v3i2.340

Abstract

AbstractEffectivities of the promotions have always become a hot issue in marketing field. Several marketers don’t measures the effectiveness of the campaign result. Experiences proved for the decreased of using some traditional method in the campaign activity such as commercial advertisement in electronic media. Marketers prefer to choose the application of other promotion methods. Integrated Media Communication (IMC) is the application of the total campaign tools as an integrated method that has been chosen nowadays. The goal of the IMC is to strengthen the company position in every part of the Product Life Cycle (PLC). Begin with the product development, introduction, growth, maturity and decline. How to understand the period of the acceptance from customers in term of a new product development or a product improvement. The effort of the marketer to build the relations with the customer is the key to maintains the market share, increased the growth of a company and returns the scale of profitability.KeywordsManajemen pemasaran, perilaku konsumen, promosi
Co-Authors Didin Hikmah Perkasa Dinar Nur Affini Lusitawati Lusitawati Muhammad Ekhsan